Featured in Ad Age: Our SVP of Business Development, Lindsey Wilkes, shares expert commentary in a new article by Asa Hiken on the rise of Answer Engine Optimization (AEO)—and why brands can’t afford to ignore it.
“As AI transforms search behavior, traditional SEO is no longer enough,” Wilkes says. From publishing evergreen content to building out FAQs that reflect user intent, brands must adapt or risk digital invisibility. Whether you’re in CPG, higher ed, hospitality, or government, AEO is essential to owning your narrative in the age of AI-powered search.