Orange 142 Blog

Case Study: Reflexion Health

Written by Orange 142 | Jun 17, 2019 2:32:45 PM

Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.

The campaign was such a success that Reflexion Health was awarded a Hermes Platinum Award for the successful healthcare marketing campaign!

Client: Reflexion Health

Run Dates: February 2019 - April 2019

TARGET AUDIENCE

  1. People who have been identified as being in need of a knee replacement
  2. Associates of people who are in need of a knee replacement

TARGET GEOGRAPHY

  1. Greensboro NC DMA
  2. Raleigh NC DMA

TOTAL IMPRESSIONS SERVED

TOTAL CLICKS TO WEBSITE

AVG CLICK THROUGH RATE

DIGITAL SOLUTIONS

  1. In-Need Advertising – CTR 1.33%

  2. Email Advertising – CTR 2.31%

  3. Display / Retargeting – CTR .33%

AWARDED

Hermes Platinum Award Winner - 2019

“Orange142 did a great job collaborating with us on a geotargeted digital marketing campaign to fit our unique product. Our open rates and CTRs were well above industry averages and we even won a Platinum award for our campaign from Hermes Creative.
Thank you, Orange142!”

Debby Clark
VP, Marketing at Reflexion Health

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