Our Senior Digital Manager Emily Parli and Tennessee Whiskey Trail Executive Director, Charity Toombs, captivated the audience during the "Sippin’ Success: A Spirited Journey" panel at eTourism Summit. They shared insightful stories about how our partnership has transformed the Tennessee Whiskey Trail into a tourism powerhouse, attracting 8 million travelers and generating a $3 billion economic impact. You can view the panel here.