1. Use Video to Better Reach Your Customer Base
Mobile isn't the future — it's the present. The majority of internet users now access the web primarily from their phones, and those users want concise, engaging content, not walls of text. Embedding video on your landing page is one of the highest-impact moves you can make. Just don't autoplay it — let the content earn the click. Studies consistently show that well-placed video can increase conversion rates by up to 80%.
2. Use Video to Show, Not Tell
Video gives you something no headline can: demonstration. People absorb information differently — some read, some listen, some need to see it in action. By combining captions, voiceover, and on-screen visuals, you speak to all three learning styles at once, dramatically widening your reach and your close rate.
Beyond features, video lets you sell an experience. Take sunscreen: you could list the SPF, the formula, the finish — or you could show a family laughing on the beach while a voiceover delivers the key details. One sells a product. The other sells a feeling. The feeling wins every time.
3. Use Video to Boost Your Search Rankings
YouTube is the world's second-largest search engine — and Google owns it. Publishing video there with a strong call to action (back to your site, a resource, a product page) gives your brand a meaningful SEO lift. Pair it with keyword-rich titles and descriptions, and you're building discoverability on two platforms simultaneously.
4. Use Video to Get More From Your Ad Budget
Online video consistently matches or outperforms traditional TV advertising — with one major advantage: targeting. Platforms like Meta, YouTube, and connected TV services can put your video in front of exactly the right audience, not just whoever happens to be watching.
And here's the good news: production standards have shifted. Audiences no longer expect Hollywood polish — they expect authenticity, clarity, and a clear message. That levels the playing field for brands of every size. Invest in clean, professional video with a focused message, and it will perform.
5. Use Video to Capture Attention Fast
Attention is the scarcest resource online. Keep your video ads short and direct. A 15-second ad often outperforms a 60-second one — especially on mobile. If you're unsure what length works best for your audience, test all three: 15, 30, and 60 seconds. Chances are the shortest version wins.
Every video should answer three questions immediately:
- Who is this for?
- What are you offering?
- Why should they care?
Digital Video Is Dominating
Video now accounts for an estimated 82.5% of all global internet traffic. YouTube users watch over 1 billion hours of video every day — roughly 5 billion videos — with 63% of that watch time happening on mobile. Facebook logs more than 8 billion video views daily across its 3+ billion users. The numbers aren't projections anymore. They're the reality brands are operating in right now.
Orange 142 meets audiences wherever they are — cord-cutters, binge-watchers, mobile scrollers, YouTube regulars. We help you build a video strategy that connects with the right viewers, on the right screens, at the right moment.
Here are a few of our Solutions:
