Higher Education

Data-Driven Enrollment

We combine AI-powered targeting, predictive analytics, and multi-channel engagement to help colleges and universities find, attract, and enroll the right students -- without wasted ad spend.

Program-Specific Campaigns

Every degree program has its unique audience, messaging, and enrollment cycle. Our approach ensures that:

• Each program gets a tailored strategy based on its unique value proposition.
• Ad creative and messaging are designed for the right audience segment.
• Budget allocation is optimized to drive inquiries, applications, and enrollments efficiently.
• See how Orange 142 successfully targeted and optimized marketing for niche graduate programs at UGA Online.

End-to-End Campaign Execution

We handle every aspect of your enrollment marketing campaign -- from media buying to creative development—so your team can focus on other priorities.

• Seamless media execution across search, social, programmatic, CTV, mobile, and email.
• Creative development that aligns with each program’s messaging and audience.
• Ongoing optimization to maximize inquiries, applications, and enrollments.

Precision Targeting & Behavioral Insights

Our marketing strategies are built on real-time student intent signals and behavioral insights, ensuring campaigns reach prospective students at the right moment. Some of our strategies include:

• Granular keyword segmentation to optimize search performance.

• Job title and seniority-based targeting when appropriate (e.g., business school marketing)

• Geographic focus to concentrate efforts on high-converting regions.

• Omnichannel approach to engaging students across search, social, display, and video.

Continuous Optimization for Triple-Digit ROI

Higher ed marketing is not a set-it-and-forget-it game. We refine campaign performance every step of the way using:

• Daily keyword and bid adjustments to improve cost efficiency.
• Real-time reporting dashboards for complete transparency into campaign performance.
• A/B testing of creatives and messaging to increase engagement and conversions.
• Funnel-based tracking to analyze every step from inquiry to enrollment.

Event-Based Marketing & Lead Nurturing

From virtual open houses to in-person admissions events, we help schools boost attendance and engagement with:

• Targeted promotions to high-intent prospective students.

• Retargeting strategies to re-engage those who interact with enrollment messages.

• Conversion path optimization to move prospects from interest to application.

Full Funnel Strategies for Higher Education Marketing

Enrollment marketing requires more than just lead generation -- it’s about guiding students through every stage of the decision-making journey. We build campaigns that:

• Generate brand awareness for prospective students researching options.
• Drive request-for-information (RFI) submissions to grow the applicant pool.
• Optimize for application completions with strategic messaging and touchpoints.
• See how we helped the University of Pennsylvania recruit students for its summer program.

Advanced Reporting & Insights

We provide full visibility into campaign performance along with real-time, actionable insights.

• Custom dashboards track key enrollment metrics at every stage.
• Biweekly performance reviews ensure ongoing strategy alignment.
• Budget and audience insights help optimize spend and targeting in real-time.