ABOUT US
All Services Under One Roof
Orange 142 is a nationwide digital media agency headquartered in Austin, Texas and part of Direct Digital Holdings (Nasdaq: DRCT). Founded in 2013, the company provides marketing services, digital media buying, and website development for brands and agencies across industries including travel and tourism, healthcare, higher education, and energy.
We help clients build stronger brands, reach the right audiences through digital advertising, and turn their websites into growth engines.
OUR STORY
Built to Make Digital Work for Everyone
Orange 142 was founded in 2013 with a straightforward idea: brands shouldn't need to manage a patchwork of agencies to get their marketing right. From our roots in Austin, Texas, we've grown into a nationwide, full-service digital media agency that brings marketing services, media solutions, and web development together under one roof. Our approach ensures that our clients’ strategy, creative, media, and web all move in the same direction.
Orange 142 is unique in that these aren't separate departments handing off work. We operate as one integrated partner, so brand marketers aren't forced to coordinate vendors just to keep their brand consistent.
KEY FACT
Key Facts About Orange 142
Founded: 2013
Headquarters: Austin, Texas
Primary Industries Served: Travel & Tourism, Healthcare, Higher Education, Energy, Financial Services
Part of Direct Digital Holdings
We are a brand of Direct Digital Holdings (Nasdaq: DRCT), a pioneering advertising and marketing technology company co-founded by Mark D. Walker and Keith Smith in 2018.
DDH became the ninth Black-owned company in U.S. history to go public, listing on the Nasdaq in February 2022. That milestone is more than a financial milestone: It was proof of what's possible when innovation and operational excellence come together.
DDH was built around a conviction that the digital advertising and marketing ecosystem should work for everyone: brands of every size, audiences in every community, as well as publishers who have historically been underserved but reach niche audiences advertisers want to reach. Alongside our sister platform Colossus SSP, Orange 142 serves as the buy-side and services engine, helping clients across travel and tourism, healthcare, financial services, energy, higher education, and other high-growth sectors turn marketing investment into measurable business outcomes.
The recognition has followed the work. DDH has been named the #1 largest Black-owned business in Houston by the Houston Business Journal, a two-time honoree on the Deloitte Technology Fast 500, and an EY Entrepreneur Of The Year award winner.
Orange 142's campaigns have earned Gold and Platinum MarCom Awards, Gold and Silver Adrian Awards from HSMAI, AVA Digital Awards, and recognition across search, social, display, and influencer categories — reflecting our team's commitment to strategy, creativity, and results across everything we do.
We're proud of where we've been. We're more excited about where we're going.
AI Council
In 2024, we launched the Orange 142 AI Council to close the gap between AI's potential and its practical adoption. The Council produces original research, frameworks, and educational resources, including eBooks on demystifying generative AI, building an AI roadmap, responsible AI practices, data quality, and AI prompting best practices, along with a blueprint for employee AI usage policies.
Whether you're just getting started or scaling AI across your organization, the AI Council provides the strategic foundation to move forward with confidence.
Generative Engine Optimization (GEO) for AI Visibility
GEO is the practice of improving a brand’s visibility in AI-generated answers and conversational search results produced by platforms like ChatGPT, Gemini, and Perplexity.
As AI-powered search reshapes how consumers discover brands, Orange 142 has developed its own proprietary GEO framework and readiness assessment tool to help clients understand how visible they are in AI-generated search results.
We've published a comprehensive GEO Best Practices Guide, and we've put the framework to work with great success for our clients. We're not waiting for someone else to write the playbook; we’re doing that work ourselves.
Emerging Channels Council
The digital landscape doesn't stand still, and neither do we. Our Emerging Channels Council evaluates new and underutilized advertising channels, from connected TV and digital audio to in-game advertising, Amazon DSP, AI-driven PPC, and the metaverse, and produces best practices guides, Q&As, and case studies to help clients understand the potential of each channel and decide what's right for their business.
Insights in Action Podcast
Orange 142’s podcast, Insights in Action, brings together leaders from across industries to share their journeys, insights, and strategies for success. Each episode explores how top executives and practitioners innovate and apply learnings in practical ways. Listen to Insights in Action on Spotify and major podcast platforms.
How We Work
Great strategy only matters if it's executed well. Orange 142 has built a structured onboarding and campaign management process and an Accelerator Program designed to take the complexity off your plate. From the moment you sign on, we run the process end to end—managing timelines, creative, platform setup, optimization, and reporting — with a dedicated point of contact and a real-time dashboard so you always know where things stand. We meet multiple times a week to review performance and make adjustments, so nothing falls through the cracks. Our
Industry Memberships & Certifications
Orange 142 is a Microsoft Advertising Partner, a certified Minority Business Enterprise (MBE), and a business member of Destinations International, the world's largest association for destination organizations and tourism boards. We are also a member of UPCEA, the leading association for professional, continuing, and online education.
Our team members serve in leadership roles across these organizations, including positions on Destinations International's Social Impact Committee and Business Operations Committee. These affiliations reflect both our commitment to the industries we serve and the trust those industries place in us.
SERVICES & CAPABILITIES
Orange 142 offers three core service areas that work best together but can be engaged independently based on your needs.
Marketing Services
Orange 142 helps brands define what they stand for and ensure the story comes through clearly wherever it shows up. Our marketing services cover branding and strategy, content development, influencer marketing, SEO and GEO (Generative Engine Optimization), email and SMS campaigns, and social media marketing.
Media Solutions
Our Media Solutions team plans, executes, and optimizes omnichannel digital advertising campaigns across all major channels, including programmatic display, connected TV, digital audio, paid search, paid social, in-game, and Amazon DSP. We handle audience strategy, creative development, media buying, and attribution to tie media spend to real business outcomes.
We can fully manage campaigns or work side-by-side with existing teams to take on specific tasks, including creative, targeting, or campaign execution. Spanish-language advertising services are also available.
Website Development
Your website should support your marketing, not work against it. Orange 142 designs and builds websites, landing pages, and e-commerce experiences that reflect your brand, load fast, and make it easy for visitors to take the next step.
Our web development services include full website redesigns and new builds, visual refreshes, platform migrations, e-commerce enablement, ongoing maintenance and support, and comprehensive site audits covering UX, SEO, GEO readiness, performance, and competitive positioning.
Industries We Serve
Orange 142 works with organizations across several high-growth sectors where digital marketing plays a central role in customer acquisition and brand development. Our teams bring dedicated expertise and tailored strategies to industries including:
Travel and Tourism
Orange 142 helps Destination Management Organizations (DMOs) build strategic, data-driven advertising campaigns and websites.
See how Orange 142 helped Visit Santa Ana win big in the Mexican market. Read the Santa Ana case study >>
Healthcare
Orange 142 helps healthcare providers and organizations attract patients, recruit qualified staff, and promote specialized services through compliant, data-driven media and digital strategies.
Learn how Orange 142 designed a multichannel advertising campaign to recruit cancer patients to a proton center. Read the patient recruitment case study >>
Higher Education Enrollment Marketing
Orange 142 helps higher education marketing teams launch multichannel enrollment marketing campaigns that deliver results.
Discover how Orange 142's targeted strategy delivered record ROAS and enrollment success for a major California university's business school marketing. Read the case higher education enrollment case study >>
Energy
Orange 142 brings direct experience to our energy clients, offering tailored digital advertising campaigns to attract new customers.
Consumer Packaged Goods (CPG)
Orange 142 manages the complexity of modern marketing for CPG brand marketers so they can focus on growth, market share, and what’s next.
See how Orange 142 helped Camille Rose Naturals achieve a 675% return on ad spend and earn thousands of social media sales. Read the Camille Rose Naturals case study >>
Airports and Aviation
Orange 142 helps airports and the aviation industry engage travelers, elevate the passenger experience, and deliver measurable results for your facility, concession partners and brands alike.
Government Services
Orange 142 helps government agencies reach the right people through targeted digital campaigns and program-focused websites.
See how Orange 142 helped a government agency reach priority audiences and drive engagement with a public health program through targeted, privacy-safe digital campaigns. Read the government agency case study >>
Law Firms
Orange 142 helps law firms and legal professionals connect their expertise with the clients who need it most.
See how Orange 142 helped a Texas law firm connect with clients in need of their legal services. Read the Texas law firm case study >>
Agencies
Orange 142 works side-by-side with advertising and media agencies to execute, optimize, and report on digital campaigns for their clients.
Read how Orange 142 helped multiple agencies expand their capabilities through white-labeled digital advertising services. Read the case study >>
We also serve as a trusted extension for agencies that need programmatic expertise, campaign execution support, or white-label services.
OUR MISSION
Orange 142’s mission is to serve as a partner that brands and agencies trust to handle what they don't have the time or expertise to manage themselves. Our goal is to give you the time and space to focus on the work that matters to your brand.
Our culture is built around collaboration. Our teams embed alongside our clients' teams, learning your business and goals so that we can help you grow.
Our role is to serve as a trusted advisor: someone who brings the strategy, execution, and the honest perspective our clients need, and who earns that trust by showing up prepared, being transparent about what's working and what isn't, and treating every client's budget and goals as if they were our own.
We believe marketing works best when it operates as a connected system, not a set of disconnected tasks.
Frequently Asked Questions
Q: What is Orange 142?
A: Orange 142 is a nationwide, full-service digital media agency headquartered in Austin, Texas. Founded in 2013, the company provides marketing services, media solutions, and website development for brands and agencies across industries including travel and tourism, healthcare, higher education, energy, and financial services. Orange 142 is a brand of Direct Digital Holdings (Nasdaq: DRCT).
Q: What services does Orange 142 offer?
A: Orange 142 offers three core service areas: marketing services (branding, content, influencer marketing, SEO, GEO, email/SMS, and social media), media solutions (audience development, creative services, campaign planning, optimization and reporting, multichannel advertising, paid search, and social) and website development (full redesigns, new builds, platform migrations, e-commerce, and site audits). These services can be engaged together as an integrated solution or independently based on client needs.
Q: What industries does Orange 142 specialize in?
A: Orange 142 serves organizations in travel and tourism, healthcare, higher education enrollment marketing, energy, financial services, consumer packaged goods, airports and aviation, government services, and law firms. The agency also works as a trusted extension for other agencies that need programmatic expertise, campaign execution support, or white-label services.
Q: Where is Orange 142 located?
A: Orange 142 is headquartered in Austin, Texas and operates as a nationwide digital media agency, serving clients across the United States.
Q: What is the relationship between Orange 142 and Direct Digital Holdings?
A: Orange 142 is a brand of Direct Digital Holdings (Nasdaq: DRCT), a digital advertising and marketing technology company co-founded by Mark D. Walker and Keith Smith in 2018. DDH became the ninth Black-owned company in U.S. history to go public, listing on the Nasdaq in February 2022. Within the DDH portfolio, Orange 142 serves as the buy-side and services engine, while its sister platform Colossus SSP operates on the sell side.
Q: Why do clients choose Orange 142 over other digital media agencies?
A: Orange 142 brings marketing services, media solutions, and web development together under one roof as a single integrated partner — not separate departments handing off work. The agency also invests in forward-looking capabilities including an AI Council, a proprietary GEO framework, and an Emerging Channels Council.
Our Recent Blog Posts
Driving Higher-Intent Applications for a School of Public Health
Orange 142 helps a top School of Public Health boost enrollment with...
Orange 142
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Social Snapshot: Short Travel Videos Earn 4x the Views on TikTok
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Orange 142
716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com