Multichannel Advertising Strategy

Let Orange 142 help you create strategic, data-driven advertising campaigns that build visibility for your firm, attract qualified leads, and optimize your budget across channels.

Targeted Digital Campaigns

We support a full suite of digital tactics: programmatic media buys, paid social, retargeting, and in-feed advertising that put your firm in front of people actively seeking legal help.

Learn more about our multichannel capabilities->

Audience Development & Behavioral Targeting

Our proprietary data resources and audience insights enable us to identify high-intent prospects based on online behavior, search activity, and demographics. We segment audiences by need, ranging from individuals seeking personal injury representation to families planning estates and businesses preparing for patent filings.

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Creative Strategy, Development & Execution

We offer end-to-end campaign support, including:

• Strategic guidance on ad placements, messaging, and audience targeting.
• Development of digital assets such as banners, landing pages, email campaigns, and ad copy tailored to practice areas.
• A/B testing and best practices to align creative elements with client behavior and conversion goals.

Cross-Channel Media Execution

Reach prospective clients wherever they are: search, display, native, video, mobile, and social media. Our re-engagement strategies keep your firm visible through the full decision-making process.

Ongoing Optimization & Performance Tracking

Our account teams continuously monitor and refine campaigns to maximize qualified leads and consultations. We avoid cookie-cutter approaches, focusing instead on metrics that matter for law firms, such as form fills, phone calls, and scheduled consultations.

Learn more about our reporting and attribution->

Pay-Per-Click (PPC & PMAX)

When people search for a lawyer, they’re ready to act. Paid search campaigns ensure your firm is visible in those critical moments, allowing you to capture high-intent clients as they decide who to call.

Learn more about our PPC campaigns->

Performance Max and AI-Driven Formats

Google’s newer AI-powered campaigns, including PMAX, AI Max, and Demand Gen, are designed to move beyond traditional keyword targeting. These formats infer user intent from behavior and audience signals across Google properties. The system then assembles ads dynamically, using your firm’s creative assets and conversion goals you provide, and delivers the combinations most likely to engage prospective clients.

Orange 142’s Advantage

We know how to get results from these formats. Our expertise includes:

• Structuring campaigns and asset groups around real-world legal goals.
• Building asset kits that align with client intent across Google’s platforms.
• Monitoring and optimizing inputs to guide the AI toward more consultations and stronger ROI.

Built for Accountability

We optimize every layer of your campaigns, from structure and targeting to copy and bidding, so you can see exactly how your investment drives leads, calls, and consultations.