WEB DEVELOPMENT / REPLATFORM
Don’t Let Your Website Get in the Way of Your Business Goals
Is your website platform holding you back? Is it time-consuming to update? Connect to your CRM or ERP system? It may be time to change to a more robust platform, one that can better support your sales, marketing, and customer care goals.
Let Orange 142’s web development team re-platform your site. We’ll handle the migration from end to end—so that you get better performance, new capabilities, and room to grow, all without starting from scratch.
OVERVIEW
What is website replatforming?
Website replatforming means upgrading the technology that powers your site, such as switching to a new CMS, ecommerce platform, or CRM, without completely redesigning how the site looks.

It’s a behind-the-scenes change that improves performance, adds new integrations (such as plug-ins or app store tools), and sets you up for long-term scalability, all while maintaining a mostly unchanged user-facing experience.
When should you consider replatforming your website?
Replatforming makes sense when your current system is holding you back. Perhaps your CMS is outdated or doesn’t integrate seamlessly with the tools your team relies on, such as your CRM, inventory system, or marketing automation platform.
Or perhaps your site is slow, difficult to update, or can’t scale with your business. Replatforming is also a smart move if you want to improve performance and add functionality without the cost or complexity of a full redesign.
OUR SERVICES
Website Replatforming
A full website rebuild typically includes the following components, each designed to improve performance, flexibility, and long-term scalability.
Migration to New Platform
If your current website platform is no longer meeting your needs, we can help you migrate to one that does, whether it’s WordPress, Shopify, WooCommerce, HubSpot, or another system.
We manage the full process, from setup and planning to testing and launch, so your team avoids disruption. Whether you’re moving for improved performance, enhanced integrations, or long-term growth, we’ll ensure the transition is smooth, stable, and fully aligned with your goals.
CRM & Marketing Automation Integration
When your website is connected to your CRM and marketing automation tools, everything runs more smoothly—from lead capture and email follow-ups to internal workflows and reporting. We help you integrate platforms such as HubSpot, Salesforce, Microsoft Teams, and others, ensuring that your data flows seamlessly, tasks are completed automatically, and nothing falls through the cracks. The result: faster execution, better visibility, and a more connected customer experience.
Database and Content Migration
Moving your site to a new platform means migrating your data, but that doesn’t mean moving everything exactly as-is. We carefully migrate databases, content, and assets to ensure nothing breaks in the process. It’s also a smart opportunity to clean house: we help you review what content should carry over, what needs updating, and what can be archived. The result is a streamlined, better-performing site with only the content that still works for your audience.
Plugin and API setup for business-critical workflows
Modern websites don’t work in isolation—they rely on plugins and APIs to connect with the tools your business uses every day. From booking engines and payment processors to inventory systems and CRMs, we help integrate the plugins and APIs that keep your workflows running. We ensure everything is configured properly, tested thoroughly, and built to scale—so your site supports the way your business operates.
QA and Technical SEO Carryover
Replatforming shouldn’t cost you your search rankings. We conduct thorough QA and carry over your technical SEO setup—e.g., meta tags, redirects, structured data, and page hierarchies—to ensure your site’s visibility in search engines is protected. Our process ensures that nothing critical is lost in the move, so your new platform performs well without sacrificing the equity you’ve already built.
Analytics Audit
Before we migrate your site, we make sure your analytics are working properly and providing the insights you need.
We audit your current setup to confirm that tracking codes are properly installed, events are firing correctly, and key goals are being measured. If something’s missing, we flag it. This ensures that once your new site launches, you’ll have clean, reliable data to track performance and make smart decisions from day one.
Optional Add-On Services
If you need additional support during your website replatforming, Orange 142 offers a range of add-on services to extend your team. We provide creative and content development, including copywriting, blog updates, and design or video asset production. Learn more about our content development services »
We also offer solutions to help you boost performance and engagement, including AI/live chat integration, as well as SEO/GEO optimization. Learn more about our SEO/GEO services »
And if you’d like ongoing help after launch, our maintenance and support packages cover everything from content updates to performance tuning and security improvements.
Our Promise to You
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- A more flexible, stable, and scalable website
- Seamless integration with sales, marketing, or e-commerce tools
- Improved performance without a full redesign
- Backend control that supports growth and campaign execution
GET STARTED TODAY
Get your Journey Started
Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.
Orange 142
716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com