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VERTICALS

Energy

The energy sector is vital to the U.S. economy, powering industries, infrastructure, and daily life. At the same time, it's highly dynamic, due to a shift towards renewable sources and innovations in energy storage and grid modernization. In this rapidly evolving landscape, energy companies must adapt and embrace digital transformation to stay competitive and meet the evolving needs of their customers.

OVERVIEW

60+ Years of Cumulative Experience in the Energy Sector

We are led by a team with extensive experience working for prominent companies in the energy sector managing multi-million dollar sales, driving digital transformation, and implementing advanced technologies.

Helping Energy Companies Leverage the Power of Technology to Drive Growth

That's where Orange 142 and Direct Digital Holdings comes in. As a leading provider of comprehensive digital solutions, we're uniquely positioned to help energy companies leverage the power of technology to drive growth, improve operational efficiency, and enhance the customer experience.

Our team of seasoned experts understands the unique challenges and opportunities facing the energy industry. We take a holistic, 360-degree approach to empowering our energy clients, drawing on our deep expertise across digital marketing, ad technology, and comprehensive digital transformation consulting.

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In-House Energy Experts

Whether you're looking to optimize your digital marketing strategies, streamline your ad technology stack, or undergo a complete digital transformation, we're here to guide you every step of the way. With 60+ years of combined Energy experience, we have been in your shoes.  Through our case study, you'll see how we've helped energy companies navigate the digital landscape, unlocking new opportunities for growth and innovation. From enhancing customer engagement to driving operational efficiencies, our work has transformed the way energy companies do business in the modern era.

We bring firsthand experience directly to Orange 142’s energy sector clients, offering deep industry knowledge and effective solutions that may be beyond in-house capabilities. Our insights help companies thrive amidst digital advancements and the shift toward renewables.

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Texas & Northeast Energy

Managing P&Ls, digital channels, operations, strategy.

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Green Energy

Driving customer acquisition through digital marketing, new markets, and products such as carbon calculators.

Read Case Study » 

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Customer Lifecycle

Driving significant growth through strategic acquisition, retention, renewal, upsell programs.

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Value-Added Products

Helping clients to offer solar, smart home solutions, and other value-added products.

WHAT WE DO

Tailored Digital Marketing Solutions

We offer digital marketing strategies specifically designed for the energy sector

 

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Omni-Channel Sales

Aligning product and pricing strategies with customer acquisition to maximize revenue.

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Integrated Marketing

Full funnel digital support, from awareness, consideration, acquisition, engagement renewal.

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Performance-Based Marketing

Data-driven strategies focused on acquisition, retention, and ROI.

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Product & Technology Partnerships

Collaborations with leaders like Nest and Rachio to enhance services and drive sustainability.

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Website Design & Development

Optimized websites fully integrated with energy infrastructure, designed for user success.

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Reporting & Analytics

We deliver tailored reports aligned with your business goals, offering clear insights and actionable data to optimize performance.

Deep Expertise in Energy & Digital Strategy

Orange 142's deep expertise in both energy and digital strategy provides clients with unparalleled insights and solutions that drive success in a rapidly evolving industry. Our leadership has been instrumental in significant achievements, such as growing the digital sales business for a leading energy company from 5% to 50% of total annual sales volume and managing multi-million dollar budgets.

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SNAPSHOT OVERVIEW

Energy Sector Case Study Snapshots

In this snapshots of our case studies, we delve into the transformative projects and innovative solutions that are shaping the future of the energy sector. From renewable energy initiatives to advancements in energy efficiency, these provide a comprehensive overview of the challenges faced and the strategies employed to overcome them. Each case study highlights the collaborative efforts of industry leaders, policymakers, and communities working together to create a sustainable and resilient energy landscape.

CASE STUDY SNAPSHOT 1

Retail Energy Provider

A retail energy provider that sells electricity and natural gas to residential and commercial customers in the United States and Canada.

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The Challenge

Need to enhance operational efficiency.

Better, faster integration of energy partners.

Improve carbon calculator.

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Our Work

  • Website user experience updates
  • Website development & operations, SEO
  • Digital Marketing Strategy & Execution
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The Results

  •  81% increase in organic traffic
  • 122% increase in unique visits
  • 120% increase in sessions
  • 124% increase in page views
  • 15% increase in keyword ranking spots 1–3

CASE STUDY SNAPSHOT 2

Prominent Energy Company

A prominent energy company serves approximately four million natural gas customers across six states.

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The Challenge

Drive growth stymied by underperforming marketing and website.

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Our Work

  • Website design, UI/UX, development, support
  • CRM, APIs, Salesforce, analytics
  • Product updates, eCommerce
  • Digital marketing strategy & execution

 

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The Results

  • Increased website conversion rates by 200%
  • Increased revenue 95% year over year
  • Increased website users 346% in one year

 

Discover how we help energy marketers reach the right audiences.

The Latest Energy Studies

Case Study: Orange 142 Powers Digital Transformation for a Prominent Energy Company
Case Study

Case Study: Orange 142 Powers Digital Transformation for a Prominent Energy Company

Orange 142 drives a 346% increase in website traffic and doubles con...

Prominent Energy Company Case Study Orange 142
Case Study: Energy Company Case Study
Case Study

Case Study: Energy Company Case Study

Orange 142’s expertise boosts an energy retailer's operational effic...

Energy Case Study Orange 142
Case Study: A Green Energy Client Came to Orange 142 to Increase Organic Search Transactions
Case Study

Case Study: A Green Energy Client Came to Orange 142 to Increase Organic Search Transactions

Learn how Orange 142 helped a green energy client increase organic s...

A Green Energy Client Came to Orange 142 to Increase Organic Search Transactions Orange 142