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VERTICALS / ENERGY

Energy

Energy Marketing Expertise at the Ready

The energy industry is evolving quickly. Customer expectations are changing. Digital channels continue to multiply. New technologies, products, and regulations create new opportunities and new challenges.

Orange 142 helps energy providers stay focused on running their business while we deliver the marketing, digital, and customer experience support needed to drive growth.

OVERVIEW

Fractional Marketing Support for Energy Companies

Building an in-house team with expertise across digital marketing, customer acquisition, web development, analytics, customer retention, and emerging technologies can be expensive and difficult to scale.

Orange 142 serves as an extension of your organization, providing strategic guidance and hands-on execution across marketing, media, technology, and customer experience initiatives. Whether you need support for a specific project or ongoing marketing leadership, our team provides the expertise you need without the overhead of expanding your internal staff.

60+ Years of Cumulative Experience in the Energy Sector

Our leadership team brings more than 60 years of combined experience working in the energy sector, including responsibility for multi-million-dollar P&Ls, digital transformation initiatives, customer acquisition programs, product development, and technology implementation.

We understand the realities energy companies face because we've worked inside the industry. Customer acquisition, retention, renewable energy offerings, digital customer experiences, and value-added products are challenges we've managed ourselves. That firsthand experience helps clients move faster and make better decisions.

Helping Energy Companies Leverage Technology to Drive Growth

That's where Orange 142 and Direct Digital Holdings come in. As a leading provider of digital solutions, we help energy companies use technology to drive growth, improve operational efficiency, and strengthen the customer experience.

Our team understands the unique challenges facing the energy industry and takes a holistic, 360-degree approach across digital marketing, ad technology, and digital transformation consulting. Our AI visibility strategies help your brand stay discoverable as customers increasingly turn to AI-driven search and recommendations. And through our Fractional Media services, energy companies can plug into an experienced media team that plans, buys, and optimizes campaigns on demand, scaling support up or down without building an in-house department.

Start Your Energy Performance Marketing Journey

Ready to take your performance marketing to the next level? Fill out the form, and we'll contact you to set up a free 30-minute consultation.

 

 

 

 

 

 

 

 

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In-House Energy Experts

Whether you're looking to optimize your digital marketing strategies, streamline your ad technology stack, or undergo a complete digital transformation, we're here to guide you every step of the way. With 60+ years of combined energy experience, we have been in your shoes.  Through our case study, you'll see how we've helped energy companies navigate the digital landscape, unlocking new opportunities for growth and innovation. From enhancing customer engagement to driving operational efficiency, our work has transformed how energy companies do business in the modern era.

We bring firsthand experience directly to Orange 142’s energy sector clients, offering deep industry knowledge and effective solutions that may be beyond in-house capabilities. Our insights help companies thrive amidst digital advancements and the shift toward renewables.

We understand regulated industries like yours and can guide you through all your regulatory needs.

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Texas & Northeast Energy

Managing P&Ls, digital channels, operations, and strategy.

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Green Energy

Driving customer acquisition through digital marketing, new markets, and products such as carbon calculators.

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Customer Lifecycle

Driving significant growth through strategic acquisition, retention, renewal, and upsell programs.

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Value-Added Products

Helping clients to offer solar, smart home solutions, and other value-added products.

WHAT WE DO

Tailored Digital Marketing Solutions

We offer digital marketing strategies specifically designed for the energy sector.

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Omnichannel Sales

We help you align your product and pricing strategies with customer acquisition to maximize revenue.

Learn more about Marketing Services >>

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Integrated Marketing

Full-funnel digital support, from awareness and consideration to acquisition and engagement renewal.

Learn more about Media Solutions >>

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Performance-Based Marketing

Data-driven strategies focused on acquisition, retention, and ROI performance-based marketing.

Learn more about Performance Marketing >>

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GEO & AI Visibility

Orange 142 optimizes content, authority signals, and digital assets to improve visibility in AI-powered search and recommendation engines.

Learn more about SEO and GEO  >>

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Website Design & Development

Optimized websites fully integrated with energy infrastructure, designed for user success and customer acquisition.

Learn more about Web Development >>

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Reporting & Analytics

We deliver tailored reports aligned with your business goals, offering clear insights and actionable data to optimize performance.

Learn more about Reporting & Attribution >>

Deep Expertise in Energy & Digital Strategy

Orange 142's deep expertise in both energy and digital strategy provides clients with unparalleled insights and solutions that drive success in a rapidly evolving industry. Our leadership has been instrumental in significant achievements, such as growing the digital sales business for a leading energy company from 5% to 50% of total annual sales volume and managing multi-million-dollar budgets.

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WHY WORK WITH ORANGE 142

Leadership That Goes Beyond Marketing

Orange 142's deep expertise in both energy and digital strategy provides clients with unparalleled insights and solutions that drive success in a rapidly evolving industry.

Our leadership has been instrumental in significant achievements, such as growing the digital sales business for a leading energy company from 5% to 50% of total annual sales volume and managing multi-million-dollar budgets.

Dedicated High-Compliance Practice for Regulated Industries

Orange 142 has a high-compliance practice custom-built for advertisers that operate under strict legal and platform requirements, such as energy companies.

We bring together our full-service adtech stack, privacy-safe targeting, compliance-aligned supply paths, and transparent, ROI-driven measurement. Paired with hands-on client service, these controls ensure your campaigns are efficient, accountable, and compliant from day one.

SNAPSHOT OVERVIEW

Energy Sector Case Study Snapshots

In these snapshots from our case studies, we delve into the transformative projects and innovative solutions shaping the future of the energy sector. From renewable energy initiatives to advancements in energy efficiency, these provide a comprehensive overview of the challenges faced and the strategies employed to overcome them. Each case study highlights the collaborative efforts of industry leaders, policymakers, and communities working together to create a sustainable and resilient energy landscape.

CASE STUDY SNAPSHOT 1

Retail Energy Provider

A retail energy provider that sells electricity and natural gas to residential and commercial customers in the United States and Canada.

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The Challenge

  • Need to enhance operational efficiency.

  • Better, faster integration of energy partners.

  • Improve carbon calculator.

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Our Work

  • Website user experience updates
  • Website development & operations, SEO
  • Digital marketing strategy & execution
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The Results

  •  81% increase in organic traffic
  • 122% increase in unique visits
  • 120% increase in sessions
  • 124% increase in page views
  • 15% increase in keyword ranking spots 1–3

CASE STUDY SNAPSHOT 2

Prominent Energy Company

A prominent energy company serves approximately four million natural gas customers across six states.

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The Challenge

  • Drive growth stymied by underperforming marketing and website.

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Our Work

  • Website design, UI/UX, development, support
  • CRM, APIs, Salesforce, analytics
  • Product updates, ecommerce
  • Digital marketing strategy & execution

 

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The Results

  • Increased website conversion rates by 200%
  • Increased revenue 95% year over year
  • Increased website users 346% in one year

 

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com

 

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