Skip to content

MARKETING ENABLEMENT OVERVIEW

What is Marketing Enablement?

We help small and mid-sized businesses enable marketing programs that do more than look good. They connect, sync, and perform as part of a larger system built for scale and results.

OVERVIEW

What is Marketing Enablement?

Marketing enablement is the process of ensuring your marketing team is poised to design, execute, track, and optimize campaigns in a seamless and unified fashion. Think of it as the connective tissue between strategy, tools, and execution.

 

014225_WebDevelopmentOverview_Images3

Efficiency is a key goal. When teams must take data from one system and manually input it into another, efficiency is lost. So are accuracy and critical insights.

The goal of marketing enablement, therefore, is to align technology -- mar-tech, CRM, ecommerce platforms -- with existing workflows.

At Orange 142, marketing enablement isn’t a one-time setup. It’s a long-term partnership built around growth, adaptability, and smarter decision-making.

OUR SERVICES

Enable Your Marketing

How can Orange 142 help my marketing team work smarter?

Multiple-File-2--Streamline-Core-2

Platform Setup & Optimization

  • Implement and optimize mar-tech tools (e.g. HubSpot, Shopify, WooCommerce)
  • Connect martech, CRM, and ecommerce platforms with your existing workflows
  • Ensure systems are configured to meet your business goals
  • Support CRM customization and scalable architecture (e.g., objects, pipelines, permissions)

Color-Swatches--Streamline-Core-1

Campaign Execution & Workflow Design

  • Streamline how campaigns are built, launched, and reported
  • Align team roles and tools for faster collaboration
  • Automate key tasks to reduce bottlenecks
  • Design nurture workflows and drip campaigns based on lifecycle stage
  • Develop lead scoring models and lifecycle strategies to prioritize high-value contacts

Browser-Website-1--Streamline-Core-1

Data, Insights & Reporting

  • Build dashboards that surface the metrics that matter
  • Eliminate disconnected reporting with unified tracking
  • Improve visibility across channels and team Configure attribution models to understand what’s driving ROI

Browser-Multiple-Window--Streamline-Core-2

Training, Support & Strategy

  • Provide audits, onboarding, and hands-on team training
  • Offer strategic guidance and roadmap planning
  • Act as a long-term advisor for scaling marketing efforts across all your marketing systems

Browser-Add--Streamline-Core-1

Platforms we Support

  •  HubSpot Services >>
  • Shopify
  • WooCommerce
  • and more                                                                                                                                                                                        

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com