What Is Marketing Enablement?

Enable Your Marketing

How can Orange 142 help my marketing team work smarter?

Platform Setup & Optimization

• Implement and optimize martech tools (e.g. HubSpot, Shopify, WooCommerce)
• Connect martech, CRM, and ecommerce platforms with your existing workflows
• Ensure systems are configured to meet your business goals
• Support CRM customization and scalable architecture (e.g., objects, pipelines, permissions)

Campaign Execution & Workflow Design

• Streamline how campaigns are built, launched, and reported
• Align team roles and tools for faster collaboration
• Automate key tasks to reduce bottlenecks
• Design nurture workflows and drip campaigns based on lifecycle stage
• Develop lead scoring models and lifecycle strategies to prioritize high-value contacts

Data, Insights & Reporting

• Build dashboards that surface the metrics that matter
• Eliminate disconnected reporting with unified tracking
• Improve visibility across channels and teams
• Configure attribution models to understand what’s driving ROI for your marketing initiatives

Training, Support & Strategy

• Provide audits, onboarding, and hands-on team training
• Offer strategic guidance and roadmap planning
• Act as a long-term advisor for scaling marketing efforts across all your marketing systems

Platforms We Support

We support a variety of platforms to ensure your website project is done on time and on budget every time

• •  HubSpot Services
    
    • HubSpot Audit Tool
    • The Ultimate Guide to Migrating to HubSpot
  • Shopify
  • Wordpress
  • WooCommerce and more