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MARKETING SERVICES / CONTENT DEVELOPMENT

Content is Abundant. But Connections are Rare

With AI flooding the internet, content is cheap, but connection isn’t. We create original, audience-aware content that feels human, reflects your brand, and earns attention in a crowded feed. We put in the work because it’s the only way to get noticed.

OVERVIEW

How Do I Make My Content Stand Out?

Great content comes from understanding your audience and their needs and providing precise answers to the questions they’re likely to have.

Orange 142 Content Development Services

People are drowning in brand messages, and engaging with any of them—whether reading, watching, or simply processing visually—is a significant effort. So if a prospect spends time with your content, they expect to get something valuable in return. That's our starting point: Who exactly do you want to reach? What do they need to see and hear? And how do you earn their trust instead of wasting their time?

Our in-house writers and designers build upon that foundation, combining a genuine understanding of your audience's challenges with a commitment to clarity over clutter. Do we use generative AI? Of course we do, but we use it wisely. It helps us organize research and iterate faster. 

However, we also recognize that AI can't make strategic decisions about what's worth saying, how to convey it authentically, or how to present it in a way that genuinely serves the reader. Only humans can do that.

Learn more about how to use AI wisely. Check out our AI Hub >>

OUR SERVICES

Content Development Services

Orange 142 takes care of the heavy lifting—whether you’re running your first campaign or scaling an existing program. Our structured process ensures nothing falls through the cracks.

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Audience & Messaging Foundations Groundwork

Before you create content, you need to know who you’re talking to—and what they need from you. We guide you through a process to understand your core audiences and the challenges they’re trying to solve. We look at their influencers, decision drivers, and content expectations. Then we define your brand’s voice, tone, and key messaging themes—so you have a clear framework to guide what you say, how you say it, and why it matters.

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Content Writing

We deliver the content your brand needs—websites, blogs, case studies, and thought leadership for prospects, plus practical tools for your sales team like product Q&As, industry briefs, and sample emails: one team, one voice, every need covered.

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Advertising Copywriting

We write ad copy that delivers results: clear, relevant, aligned with your brand and business goals, and SEO/GEO friendly. 

We’ll support your end-to-end campaign needs, including headlines, descriptions and landing page copy. We’ll also ensure that your Performance MAX (PMAX) assets are designed around search themes, include strong CTAs, and utilize effective extensions like sitelinks and callouts. No more generic filler. Just high-impact ads built to perform.

Learn more about our SEO/GEO services » 

Orange 142 Spirit New Jersey Case Study

Read how Orange 142 used in-stream video to tell South Jersey’s story, driving high engagement through immersive, well-placed ads that showcased the region’s attractions and inspired travel.

Read the South Jersey Engagement Case Study » 

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Visual Storytelling Through Video & Creative Assets

We create visual content that makes your brand feel real—videos, graphics, and creative assets designed to resonate across platforms. Whether it’s for your website, a campaign, or social media, we tailor every piece to the context, the audience, and the story you’re trying to tell.

Common Questions

 

Q: What’s the difference between content writing and copywriting?
A: Content writing is about educating and engaging, such as blog posts, landing pages, and thought leadership. This contrasts with copywriting, which is about persuading: the excellent headline, CTAs, and sales collateral. We do both, tailoring each to your audience’s intent and your marketing goals

Q: What kind of content does my sales team need?
A: It depends on your buyers, but it’s often overlooked: product Q&As, sample outreach emails, and one-pagers that clarify value props. We create both marketing content and sales enablement materials, ensuring your team has what they need at every stage.

Q: How do I make sure my content sounds like my brand, not just AI?
A: Start with clear brand voice guidelines and audience insights. Generative AI tools can help with ideas and structure, but they can’t replace judgment. At Orange 142, humans lead every step of the process, ensuring your content sounds like you, not a template.

Q: Do I need a messaging framework before writing content?
A: Yes, otherwise, you're just guessing. A good messaging framework ensures your brand consistency and ensures every piece of content moves the prospect forward. It’s the difference between a pile of assets and a content strategy.

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com