SEO Strategy Development
Keyword stuffing, overuse of headlines, duplicate content, and poor technical optimization are just some of the common mistakes people make when attempting to get their content surfaced. However, the search engines are on to these tricks and punish, rather than favor, them.
The most effective way to optimize your content is to start with a solid strategy. That begins with extensive research into the keywords that make sense for your business and marketing goals, and refining your list as your campaign goes live. And it means understanding who your competitors are and how your content compares to theirs.
Orange 142’s Media Solutions team takes keyword research, prioritization, and optimization seriously, sometimes taking weeks to compile a list. We conduct competitor key analysis and identify any gaps. We also audit your content to ensure it is optimized for both search engine and generative AI standards.
On-Page SEO
On-page optimization refers to the improvements we make to your actual web pages to enhance their visibility in search engines. There are several things to consider for on-page SEO.
The first is metadata—your titles, meta descriptions, and alt text. We ensure that each page has clear, keyword-rich titles and descriptions that summarize the content, and that your alt text describes images for accessibility.
Landing page is the next consideration. We write or refine your web page content so it aligns with what your audience is searching for, without sounding robotic. The goal: bring in the right traffic and turn visitors into customers.
And finally, we devise a strategy to structure your content. This involves organizing content logically, using headers, internal links, and topic clusters, so search engines recognize your site as a credible, in-depth resource on a subject.
Technical SEO
A good search engine ranking requires technical expertise. Do your pages load quickly? Are they mobile-friendly? Can search engines understand your pages easily?
Our teams help brands and agencies understand where the technical issues may be harming their SEO performance. We’ll optimize your site speed, help you enhance mobile responsiveness, and conduct crawlability audits to ensure your pages are structured for maximum visibility and properly indexed.
GEO
GEO, which stands for Generative Engine Optimization, is an emerging field that directly responds to the AI-powered search engines we see everywhere, including Google’s AI Overviews, SearchGPT, and Perplexity.ai, among others.
GEO requires a whole new approach to surfacing your content. Our teams can assess your content’s geo-readiness, and help you apply best practices to your content so it is found by the AI-powered search engines.
Paid Search & Strategy Campaign Optimization
We help brands and agencies maximize the effectiveness of their paid search campaigns by ensuring everything is set up for optimal performance. This process begins with a comprehensive account audit and keyword strategy, followed by clear ad copy for both search and Performance Max campaigns.
We organize campaigns by audience, theme, and location, ensuring you reach the right people with the right message. We refine bidding strategies to align with your goals, whether that’s generating more leads, improving efficiency, or achieving both.
Ongoing Search Optimization & Reporting
Search success isn’t a one-time setup; it’s a process. Orange 142 offers ongoing optimization with monthly reporting, allowing you to track the performance of your SEO and paid search campaigns.
We regularly review keyword performance, content effectiveness, and campaign structure, making updates to stay ahead of shifting behavior and market trends. Every change we recommend is backed by data and aligned with your goals.
Local SEO
Local visibility is crucial for businesses that cater to specific communities or have multiple locations. We help you show up when nearby customers are searching, beginning with Google Business Profile optimization and extending to local landing pages that reflect each location’s unique value.
Our team also manages local keyword targeting and citations to strengthen your presence across maps, directories, and local search results.
Resources
The world of search is ever-evolving, and we want to help you thrive with the newest technology. Our Emerging Channels Council provides guides to help you stay up to speed with AI-based search engines and GEO. Check them out: