Mobile Advertising That Moves People-and Results

Why Mobile Belongs in Every Campaign

Mobile marketing lets you reach people in the moment, wherever they are, making it an incredibly effective channel since consumers always have their phones with them.

How We Deliver Mobile Performance

Orange 142 combines smart audience strategy, dynamic creative, and real-world measurement to turn mobile into a results-driven channel. We target people based on where they are and what they're doing—shopping near your store, looking things up on their phones, or browsing apps. 

We can run every ad format, including display, native, video, and interstitial ads, across mobile devices and test what works best. We also track how people move between devices, so your ads follow them from phone to desktop and back.

With the added power of foot traffic attribution, we can show how your mobile campaign influences real-world actions, and not just clicks.

Foot Traffic Attribution

Foot traffic attribution enables you to measure the true impact of your mobile campaigns, not just the number of ads clicked or videos completed, but also in-person visits. 

Orange 142 utilizes location signals and privacy-safe methodologies to connect ad exposure to in-store, branch, or campus visits across various sectors, including retail, tourism, healthcare, and higher education. 

Want to dig deeper?  Explore our Foot Traffic Attribution services or check out our Foot Traffic Attribution resources page »

Your Orange 142 Media Solutions Team

Every mobile campaign is fully supported by Orange 142’s Media Solutions team, taking responsibility for all planning, execution, optimization, and reporting from start to finish. Our team continually reviews performance, flags opportunities, and makes smart, data-driven optimizations (with your full knowledge and approval, of course).

You’ll also gain access to a real-time dashboard, allowing you to monitor results as they come in. From day one to final wrap-up, Orange 142 keeps your campaign moving and aligned with your KPIs—without you needing to chase updates or juggle platforms. Want to dive deeper? Explore Orange 142’s Campaign Reporting & Insights »

Smart, Streamlined Media Acquisition

EWe activate your mobile campaign through the most efficient media buying paths tailored to your campaign goals—open programmatic, programmatic deal ID, or direct buys.

With seats on multiple DSPs, including Amazon DSP, and direct access to curated deals through our sister company, Colossus SSP, we ensure cost-effective reach without sacrificing quality or scale.

Learn more about our media acquisition »

Creative That Captures Attention on the Small Screen

Mobile users scroll fast, which means your creative must capture attention faster. Orange 142 designs high-performing mobile ads across various formats, including display, native, video, and interstitial. We also develop custom landing pages and test creative variations to drive performance from impression to action.

Learn more about Orange 142’s creative services »