Whitepapers

“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

Higher Education

Best Practice Guide: Higher Education Enrollment Advertising

Explore effective strategies for higher education enrollment marketi...

Case Study - Travel

FOX 11 Los Angeles Segment - World Cup Travel Trends & Regional Impact: Cassandra Razzi on How Destinations Can Capture the Opportunity

Explore how the upcoming World Cup reshapes travel trends and local ...

Case Study

Growing Attendance Through Culturally Relevant Marketing

Discover how the Tucson Festival of Books fosters community and incl...