Whitepapers

“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

z-Case Study - Agency

From Attention to Intent: Rebuilding Orange142.com for AI-Driven Discovery

Rebuilding Orange142.com for AI-driven discovery boosted search visi...

Social Media Marketing

Social Snapshot: Short Travel Videos Earn 4x the Views on TikTok

Short travel videos on TikTok garner 4x more views, emphasizing quic...

Advertising Industry Information

Case Study: Advertising Alcohol in a Highly Regulated Industry

Advertising alcohol in a regulated industry is challenging. Learn ho...