Digital Advertising Built for Brands and Agencies

Q: How do I run a media campaign without managing every detail myself?
A: Look for a media partner that offers true end-to-end support—with a clear process, a dedicated team, and tools to keep you informed without making you do the heavy lifting.

A good partner will ask for input on your goals, target audience, and messaging, then take it from there—handling planning, creative development, media buying, optimization, and wrap-up reporting. Ask what they’ll need from you up front, how often they’ll check in during the campaign, and what kind of visibility you’ll have into results.

At Orange 142, our Ignition Program outlines exactly what to expect at every stage. You’ll get a real-time dashboard to monitor performance at your convenience, and we’ll match your cadence for check-ins—whether that’s weekly, monthly, or something in between. You stay in control, but we handle the details.

Q: Is there a reliable partner that can traffic and manage my clients’ media campaigns?
A: Yes—but finding the right partner means asking the right questions. Every agency has a different model: some prefer a behind-the-scenes partner, while others want a media team that can communicate directly with clients. Some need both options, depending on the client. That’s why the first question to ask is whether the partner can truly act as an extension of your team and accommodate your preferred workflow.

Additionally, even if you're outsourcing campaign work, you're still the face of the account. If a client has a question, you need answers fast. A reliable partner will have processes in place to avoid bottlenecks and ensure timely, accurate communication.

At Orange 142, every campaign is backed by a full team—including trafficking specialists to keep onboarding and setup on track, fulfillment experts to manage execution, and a reporting team that flags optimizations and delivers clear, timely insights. Your Account Director and Account Manager serve as your main points of contact, coordinating across teams and ensuring you always have what you need to keep clients confident and campaigns performing.

Q: How can I scale digital campaigns without hiring more in-house staff?
A: That’s a great question—and it starts by getting specific about what kind of scale you need. Do you want to expand into new channels like Amazon or digital audio? Reach more audience segments? Launch campaigns across more markets? Or simply run more campaigns at once?

Scaling doesn’t have to mean hiring. A strategic agency partner can help you grow without adding headcount. For instance, Orange 142 has the tools, talent, and infrastructure to scale your campaigns internally, so you don’t have to build new capabilities yourself.

We also offer the data resources to help you scale targeting, backed by experienced teams that manage execution, optimization, and reporting. Instead of stretching your team thin or building everything from scratch, you gain a plug-and-play partner that supports your growth.

Q: How do I know if my media budget is being spent efficiently?
A: Media efficiency isn’t just about spending less, it’s about getting more value from every dollar. One of the most important factors is making sure your campaign is optimized to the right goal. A high click-through rate might look impressive, but if your real objective is newsletter signups or visits to a specific location, optimizing to that outcome is what truly drives efficiency.

Cost is another factor, but lower doesn’t always mean better. Premium placements or high-quality inventory may come at a higher CPM, but if they deliver stronger business results, they can be the more efficient choice.

And finally, it’s worth considering how directly your media partner accesses digital inventory. Fewer intermediaries often means less markup, more control, and better transparency into where your dollars are going.

This is why Orange 142’s Media Solutions team supports custom KPIs, outcome-based attribution (including foot traffic), and supply-path optimization. We also have seats on multiple DSPs to ensure the most direct access to the inventory you need. Because at the end of the day, real media efficiency is about ensuring a campaign moves the needle for your company.