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WORKING WITH ORANGE 142'S MEDIA SOLUTIONS TEAM

From I/O to Impact, We Run the Process

Running a digital campaign is an enormously complex undertaking, one with numerous moving parts that must be managed continuously. Let Orange 142 take full responsibility for launching your campaign, optimizing it, and ensuring it performs effectively. We’ll do the work from start to finish, and keep you in the loop from day one.

OVERVIEW

What should you expect once you signed your I/O?

Once your I/O is signed, Orange 142 takes full responsibility for getting your campaign live on time and track. 

Orange142 Media Solutions Team

From finalizing strategy and securing creative to verifying tracking and platform setup, we handle the logistics so you don’t have to. No need to project manage the process—just count on us to keep things moving.

You’ll hear from us with clear next steps, timely updates, and actionable recommendations for your approval. Behind the scenes, your Orange 142 Media Solutions team reviews performance and make smart adjustments multiple times a week to keep things on track. And with a real-time dashboard at your fingertips, you’re always in the loop—no chasing, no guesswork, just the facts.

Work for an agency? Orange 142 offers flexible options for working together. Discover how we collaborate with agencies.

GETTING STARTED

Our Onboard Process

How Orange 142 Delivers on the Promise of a Hassle-Free Campaign

 

Getting started with Orange 142 is a very straightforward process. We’ve developed a system to gather everything we need to execute your campaign successfully, from target-audience details to creative assets and tracking requirements.

You don't need to know a lot of digital-advertising jargon. Just tell us what you want to accomplish, and we’ll turn your goals into campaign inputs. 

We'll also guide you through the necessary approvals, the campaign timeline, and what you can expect at each step. 

Orange142 Media Solutions Team Onboard Process

What to Expect Next: A Quick Q&A

Q: How does Orange 142 ensure our teams are aligned on our goals?
A: Good question! Although we collect the necessary details from you, we still want to ensure we’re fully aligned. That’s why we schedule a kickoff call between you and our Media Solutions team. In that call, we’ll review your goals, audience, creative, and logistics. It’s also your chance to ask questions or flag any updates since signing the I/O.

Q: How many people make up the Orange 142 Media Solutions team, and do I need to coordinate with all of them?
A: Multiple people make up your Media Solutions team, all of whom specialize in the tactical components of your campaign. The good news for you is that you’ll have one primary contact to call. Your trafficker coordinates with our campaign execution, and reporting teams behind the scenes to keep everything running smoothly.

Want to know more about the makeup of our Media Solutions team? We describe roles and functions in our Ignition Program section. 

Q: What happens after the kickoff call?
A: That’s when we start building. We’ll review assets, create mockups if needed, and begin setting up campaigns in-platform.

Before launch, we’ll double-check everything to ensure your tracking is in place, your creatives and landing pages align, and timelines are confirmed.

Q: What platform will Orange 142 use to purchase media for my campaign?
A: That will depend on your campaign goals, audience, and budget. We work across multiple demand-side platforms (DSPs) because some perform better than others for certain types of campaigns. For instance, some platforms are better suited for branding, while others are better for performance or niche targeting. 

Our team makes strategic decisions about how and where to buy your media, then manages the execution so you don’t have to worry about the technical details.

Q: Why does Orange 142 need access to platforms like Google Analytics or Tag Manager?
A: These tools help us track what happens after someone sees or clicks your ad. With access, we can optimize campaigns mid-flight, make smarter recommendations, and provide you with more accurate reporting—all without requiring you to dig through dashboards.

Orange 142 - Advertising Strategy Overview
Orange 142 - Advertising Strategy Overview
Orange 142 - Advertising Strategy Overview

Your Campaign is Live-What's Next?

The moment your campaign goes live, our work shifts into active monitoring and optimization. Behind the scenes, your Orange 142 team meets multiple times a week to review performance across every tactic and channel, including search, social, display, CTV, and more.

If we’re not seeing the results we need—or if a tactic, channel, or creative is delivering outstanding results—we fly into action. We make adjustments, whether that means reallocating budget to high-performing channels, pausing a particular creative, or exploring new placements. Every change is tracked, reviewed, and discussed internally before being presented to you for approval.

“Our team meets multiple times a week to go over performance. The trafficker works with fulfillment, reporting, and the channel specialists—so if something’s off, we catch it early and get everyone aligned on what to do next.”
Brenton Maddox, SVP Client Success, Orange 142
Brenton Maddox,

SVP Client Services,
Orange 142

 

The Campaign is Launched: What's Happening?

Results at Your Fingertips: Our Real-Time Campaign Dashboard
Every impression, click, and conversion is a clue into how the market perceives your campaign. It tells us who’s responding, what’s resonating, and where we can refine to drive. 

Orange 142 continuously analyzes campaign data—both standard metrics and custom KPIs—so that we can understand performance across all channels. These insights help us drive performance for the ongoing campaign, as well as inform your planning for future campaigns.

You don’t have to wait until the end to see what’s working. Our real-time dashboard gives you access to the same performance insights we use to evaluate and improve your campaign. The dashboard provides a lot of great insight at a glance: top-level campaign performance, channel-level breakdown, performance by creative, along with geography and audience insights.

Want custom reporting? No problem! It’s your campaign and your budget, and we know it means a lot to you. We are happy to oblige your custom reporting needs.

Want custom reporting? No problem! It’s your campaign and your budget, and we know it means a lot to you. We are happy to oblige your custom reporting needs.

COMPREHENSIVE WRAP-UP REPORTING

And That's a Wrap

Once your campaign concludes, Orange 142 delivers a comprehensive wrap-up report, allowing you to understand what worked, what adjustments were made, and where the strongest opportunities lie for future campaign planning. Each report includes:

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Performance Summary

A clear topline view of impressions, clicks, CTR, and engagement metrics broken out by channel, so you can see what delivered and where.

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Top Performing Creatives

We highlight which ad assets stood out, giving you insight into which messages and visuals resonated most with your audience.

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Top Domains or Placements

For programmatic and display campaigns, we identify the sites or placements that delivered the best reach or engagement.

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Audience and Geographic Insights

Where applicable, we’ll include breakdowns by region, device, or demographic segment, depending on your targeting and campaign goals.

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Optimization Notes

 If we made strategic adjustments mid-flight, such as reallocating budget or swapping out creative, we’ll explain what changed and why.

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Creative Screenshots

We include visuals of the ads that ran, making it easy for your internal team to reference what was in-market.

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com