Hands-on Support
From planning to reporting, Orange 142 manages every aspect of your CTV campaign so you can focus on other priorities. Your dedicated Media Solutions team meets multiple times a week to review performance, optimize delivery, and adjust creative or placements as needed, ensuring your campaign stays on track and aligned with your KPIs.
You'll also receive a real-time dashboard to monitor progress and a comprehensive wrap-up report upon the campaign's conclusion. Whether you’re launching a brand awareness campaign or driving measurable results, Orange 142 runs the process day-to-day.
Learn more about Orange 142’s Media Solutions Team »
Audience Targeting
Orange 142 helps you build high-performing CTV audiences from the ground up. We utilize household-level targeting, powered by IP and device graph data, to reach actual screen viewers.
Whether you have first-party data or need to tap into third-party, behavioral, purchase intent, or automated content recognition (ACR) signals, we’ll shape a strategy that aligns with your goals. We also offer contextual targeting tailored to themes like wellness, travel, lifestyle, and more, ensuring your message appears in the moments that resonate most.
What is ACR data, and where does it come from?
Automated Content Recognition (ACR) data is collected from smart TVs when users opt in during the device setup process. It identifies the content being watched—shows, ads, games, and even connected devices—by matching screen activity to a known database. This data helps advertisers understand viewing behavior and target audiences more precisely based on what they watch, not just who they are.
Premium, Brand Safe Inventory
Orange 142 ensures your ads appear where they’ll have the greatest impact, on real CTV devices, not mobile or desktop video disguised as TV. We prioritize premium, glass-on-wall inventory across top streaming platforms like Amazon Prime, Roku, Netflix, Fire TV, Apple TV, Hulu, Pluto, and Sling.
Every impression is served through vetted, brand-safe supply paths, protecting your brand and delivering a true lean-back viewing experience.
The Scale You Need
Orange 142 helps you scale your CTV campaign across every major environment, including connected TVs, OTT devices, and streaming platforms, so it reaches viewers wherever they’re watching.
We extend your reach with companion banners across desktop, mobile, and social platforms, and utilize lookalike modeling to grow your audience without compromising quality. The result is a broader impact, stronger continuity, and better screen performance.
Performance Optimization
Orange 142 maximizes the performance of your CTV campaigns through continuous optimization. We support sequential messaging and frequency capping across devices to deliver a cohesive brand experience without oversaturation. Our team adjusts budget allocation by platform, device type, and time of day to capture audiences when they’re most engaged, and we retarget CTV viewers across channels to reinforce your message and drive measurable actions.
We support a full range of CTV ad formats, including 15- and 30-second spots, as well as interactive creative units where applicable.
Measurement
We track every impression, video completion, and engagement across platforms, so you know exactly how your CTV campaign performs. Orange 142 integrates with brand lift studies, foot traffic attribution, and online conversion tracking to connect your campaign to real outcomes. Our team uses device- and content-level insights to make real-time optimizations, ensuring your media spend delivers maximum impact.
A concise campaign wrap-up report provides valuable insights to help you better plan your next CTV campaign.
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Target Wisely
Utilize first-party data, automated content recognition (ACR) insights, and behavioral signals to create precise audiences, ensuring you reach people who are more likely to convert.
Lead with Creative
Grab attention fast with bold visuals, clear branding, and a strong message in the first few seconds.
Retarget Across Devices
Reinforce your message by following up CTV exposure with clickable mobile and desktop ads.
Measure What Matters
From video completion rates to foot traffic, we track it all—and optimize in real time. Visit our Foot Traffic Attribution Resource Center for more.