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MEDIA SOLUTIONS / CHANNEL DIRECTORY / PAID SOCIAL MEDIA

Paid Social Media Advertising, Managed End-to-End

Orange 142 manages paid social media advertising for brands and agencies. We plan, launch, and optimize campaigns across social platforms to drive measurable performance.

OVERVIEW

Paid Social Media Moves Fast.

We Keep Up.

Orange 142 keeps paid social media advertising campaigns on track and performing.

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Social media platforms evolve constantly. New formats, targeting inputs, and AI-driven tools change how campaigns are built, tested, and optimized almost daily. Keeping pace requires specialized expertise, steady oversight, and a team dedicated to understanding how each platform actually delivers performance.

That’s where Orange 142 comes in. We stay on top of these shifts so brands and agencies don’t have to, ensuring paid social programs remain effective, efficient, and aligned with real business outcomes.

OUR SERVICES

Social Media Planning

We craft social media plans tailored to your objectives, leveraging current audience insights and industry trends to ensure your message effectively reaches and engages your target audience.

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Campaign Strategy


We define goals, audiences, budgets, and success metrics to build clear campaign plans before launch. Every program starts with a roadmap that’s tied to business outcomes.



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Creative Development


We develop platform-specific creative assets and messaging designed to match how users engage on each channel. This includes ad copy, visuals, and variations for testing.



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Cross-Platform Execution


We launch and manage paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and others. Each channel is configured to match its targeting, bidding, and format requirements.



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Testing & Optimization

We continuously test audiences, creative, and placements to improve performance over time. Campaigns are adjusted based on real data, not assumptions.



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Reporting & Insights

We provide clear performance dashboards and regular reporting to track results against goals. Insights are used to inform ongoing decisions and future strategy.





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Ongoing Management

A dedicated team oversees day-to-day execution, pacing, and platform updates. We monitor campaigns closely to ensure they remain effective and perform to your expectations.





WHY WORK WITH ORANGE 142?

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Human Strategy. Smarter Automation

AI powers today’s social media platforms, but it still needs direction. Our team provides the judgment, audience insight, and business context that automation alone can’t deliver. We guide each system toward the outcomes that matter most to your brand.



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Built on Process, Not Guesswork

Every engagement follows a clear onboarding and workflow structure. Defined goals, organized timelines, and regular check-ins keep campaigns moving forward and ensure nothing stalls or slips through the cracks.



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Active, Hands-On Management

Paid social media advertising isn’t “set it and forget it.” We monitor performance continuously, adjust creative and targeting, and pressure-test platform defaults to protect both results and brand integrity.



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Experienced Campaign Managers

Our media solutions teams work inside these platforms every day. We know when to lean into automation, when to override it, and how to balance machine learning with real-world marketing insight.



Commonly Asked Questions

 

Q: Do you manage creative or do we provide assets?
A: Both. During onboarding, we review any existing creative and brand assets you already have. We can manage those on your behalf or develop new, platform-specific creative to support your campaigns.

Q: Can you work alongside our internal team or agency?
A: Yes. We frequently partner with internal teams or agencies to handle only the pieces they need support with. We can also manage the entire paid social media advertising effort end-to-end. Our approach is flexible based on your structure and goals.

Q: How is performance reported?
A: You’ll have access to real-time dashboards so you can check performance at any time. We also provide regular reporting, custom reports as needed, and a comprehensive campaign wrap-up to summarize results and insights.

Q: Do you use AI tools or manual optimization?
A: We use both. Social media platforms provide AI-driven delivery and optimization tools, which we actively guide with strong data and strategy. Our team monitors performance, adjusts targeting and creative, and makes judgment calls that automation alone can’t make. Human oversight ensures campaigns stay aligned with your business goals.

Q: What does onboarding look like?
A: Every engagement begins with a structured onboarding process. We walk through goals, timelines, assets, and key milestones so expectations are clear. Responsibilities are defined upfront, allowing you to stay informed without having to manage the campaign day-to-day.

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com