What to Expect from Digital Advertising
If you’re new to programmatic advertising, this guide is for you. We’ll walk you through how ads are bought, how targeting works, and what goes into setting a smart bidding strategy. You’ll also learn how programmatic auctions function, what kind of performance to expect, and how to stay compliant. It’s a plain-language look at what it takes to run a successful campaign in today’s digital landscape.
See our guide What to Expect from Digital Advertising »
Marketing, Media, Website & Enablement Checklist
Not sure which services you need—or how they connect? This checklist helps you identify where Orange 142 can support you across four core areas: media solutions, marketing services, website development, and marketing enablement. Why centralize all tasks with a single agency? It’s the best way to ensure everyone works together. With one team and one contract, we make sure your campaigns, platforms, and processes are aligned, from ad creative to CRM capture.
We provide a comprehensive checklist as part of our Buyer’s Guide below.
Orange 142 Onboarding Guide
This step-by-step guide outlines the process that occurs after Orange 142 receives your insertion order (I/O). We walk you through the kickoff process, key milestones, and the tools we use so you always know what’s next. Most importantly, it outlines our responsibilities, so you don’t need to worry about managing your campaign.
This guide is sent to clients once your I/O is signed.
Campaign Metrics & What They Mean
Once your campaign is live, we continuously review results and optimize tactics to drive performance. If you’re relatively new to digital advertising—or just new to a specific channel—this guide explains every metric you’ll see in your dashboard. We want you to understand the results you’ll see in your real-time dashboard and wrap-up reports.
Read our guide Campaign Metrics and What They Mean »
Buyers’ Guides for Brands and Agencies
These guides are designed to help you clarify your goals and choose the right partner for your marketing initiatives. One guide focuses on selecting a digital agency, while the other focuses on finding a marketing enablement partner. Each includes checklists of common challenges, service prioritization tools, and questions to ask your agency before committing.
Read our Buyer's Guide for Brands and Agencies »
