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How Orange 142 Expanded Capacity, Improved Performance, and Helped Agencies Win More Business
Some Key Results:
About: Partnering with Agencies
Orange 142 regularly partners with independent agencies across the United States that need additional support when launching campaigns for their clients.
Recently, we’ve supported agencies, including regional agencies managing travel and tourism brands, multicultural agencies running targeted audience campaigns, and creative-led agencies expanding into media buying and connected TV.
In each case, the agency maintained the client relationship and served as the strategic lead, while Orange 142 operated as an extension of their team, providing planning, activation, optimization, and reporting support.
Challenge: Limited In-House Resource
These agencies came to Orange 142 facing a similar set of pressures: they needed to improve campaign performance for their clients but had limited internal bandwidth. This is an increasingly common challenge for agencies as campaigns grow in complexity.
In some cases, agencies were replacing an existing media partner that was not delivering the required results or transparency. They needed a partner who could quickly step in, demonstrate measurable improvement, and provide clear visibility into where media dollars were going.
In others, agencies were responding to urgent campaign needs with tight timelines, requiring fast-turn planning, rapid activation, and dependable execution across channels.
Several partners were also looking to expand their own capabilities by introducing new offerings such as CTV campaigns, advanced attribution, and multi-channel media buying. They needed a partner to support these services behind the scenes in order to protect their client relationships.
Across all engagements, the core challenge was the same: deliver stronger performance, greater transparency, and scalable execution without adding internal overhead or risking client trust.
Solution: Right-Sized Media Resources
Orange 142 partnered with each agency as an extension of their team, delivering the planning, activation, and reporting support needed to execute high-performing campaigns without adding internal overhead.
- Strategic Planning and Channel Execution. Orange 142 developed comprehensive media plans aligned to each agency’s client goals, activating across programmatic, performance marketing campaigns, paid social media advertising, and CTV. Campaign structures were built to support both national and highly localized efforts, including franchise and multi-location targeting where needed. Learn more about Orange 142’s media solutions.
- Rapid Turnaround and Operational Support. To meet urgent timelines, Orange 142 delivered proposals within 24 hours and launched campaigns within days. The team managed trafficking, optimization, and ongoing campaign management, allowing agency partners to stay focused on client strategy and relationships.
- Transparent Measurement and Attribution. Each campaign included clear performance benchmarks and transparent reporting. The team included foot traffic attribution for campaigns that needed to tie media spend to real-world impact.
- Custom Dashboards and Reporting. Orange 142 built agency-friendly dashboards that unified programmatic, search, and social performance into a single view, often live within 72 hours of launch. Reporting was customized to match each agency’s client requirements, including Google Sheets-based reporting and detailed campaign insights.
- White-Label Partnership Model. Orange 142 supported agencies behind the scenes when needed, enabling them to expand services such as media buying and CTV without increasing headcount or disrupting client relationships. The result was a scalable model that strengthened each agency’s offering while maintaining their role as the primary client partner.
Results: Stronger Client Outcomes
Across engagements, Orange 142 helped agency partners improve campaign performance, increase transparency, and expand their service offerings, leading to stronger client relationships and new revenue opportunities.
Performance Gains
- +27% increase in visitation compared to the prior media partner on a travel campaign
- Lower CPMs paired with improved placement transparency and reporting clarity
- 96.62% video completion rate on connected TV campaigns
Speed to Launch
- Proposals delivered within 24 hours for urgent campaign needs
- Multi-channel campaigns launched within 72 hours
Scalable, Localized Execution
- 300+ location-specific campaigns activated and optimized for franchise clients
- Geo-targeted tactics tailored to each market to improve local relevance and performance
Stronger Client Outcomes for Agencies
- 1,312 in-store visits generated during a six-month campaign
- Agencies retained and renewed key client engagements after demonstrating improved results
- Agencies secured additional campaigns and increased media budgets across their client rosters
Agency Growth and Capability Expansion
- Agencies successfully introduced new services such as connected TV and advanced attribution
- White-label support enabled agencies to grow revenue without increasing internal headcount
- Agency teams gained deeper audience insights and reporting capabilities to strengthen future campaign planning
Together, these results positioned agency partners to deliver stronger outcomes for their clients while expanding their own capabilities and revenue potential.
