Targeted Attractions Digital Advertising Campaigns
We support a full suite of digital campaign tactics and strategies: programmatic media buys, paid social, retargeting, and in-feed advertising to extend visibility and engagement.
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Audience Development & Behavioral Targeting & Remarketing
Enjoy success coming out of the gate. Our proprietary database of online behavior, search history, and demographics lets us identify your high-intent travelers. We also segment audiences by interest, such as cultural travelers, food enthusiasts, and adventure seekers.
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Creative Strategy, Development & Execution
We offer end-to-end campaign support, including:
- Strategic guidance on ad placements, messaging, and audience targeting for maximum impact.
- Custom development of digital assets, including banner ads, landing pages, email marketing creatives, and ad copywriting tailored for each campaign.
- A/B testing and best practices to ensure creative elements align with audience preferences and campaign objectives.
Cross-Channel Media Execution
Reach your audience wherever they are: display, native, video mobile, and social media. Our innovative re-engagement strategies keep your properties top of mind for potential tourists and meeting planners.
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Ongoing Optimization & Performance Tracking
Our account teams will continuously monitor and refine your campaign to maximize engagement and conversions. We eschew cookie-cutter campaigns, focusing on custom KPIs that track website visits, visitor engagements, hotel bookings, and foot traffic attribution.
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Performance Marketing
Performance marketing is a major part of modern destination marketing, helping hospitality brands stay visible as travelers research, compare, and plan trips across search, social media, streaming platforms, and AI-powered discovery experiences. Orange 142 manages both traditional and AI-driven campaigns designed to increase visibility, engagement, and visitation.
What we offer:
- PPC campaign strategy and management, including Paid Search, PMAX, and AI Max
- Paid social advertising and Meta Advantage+ campaigns
- Creative testing and asset optimization
- Cross-channel reporting and performance analysis
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Social Media Marketing
Orange 142 helps destinations build a social presence that works across the full traveler journey, from inspiration to trip planning to sharing the experience afterward. We handle the strategy, content, and day-to-day management, but we also connect social to the broader media and marketing effort so it's not running in its own silo.
What we offer:
- Strategic social media planning and execution
- Content creation and optimization
- Community management and engagement
- Cross-platform strategy and channel expertise
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Check out our Social Media Marketing Best Practices Guide >>.
Influencer Marketing
Orange 142 builds influencer campaigns around creators who have genuinely engaged audiences, not just large ones. We vet for real alignment with the destination, nurture those relationships over time, and set clear guidelines to protect the brand. From trip coordination to content delivery and performance reporting, we manage the entire program so the destination receives authentic content that drives visitation.
What we offer:
- Influencer strategy and creator selection
- Contracting and compliance support
- Influencer relationship development and management
- Event-driven influencer campaigns
- Itinerary planning and coordination
- Content creation and campaign management
- Local stakeholder and business coordination
- Measurement and performance tracking
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Read Orange 142’s Best Practices for Influencer Marketing >>
GEO & AI Visibility
More travelers are starting their trip planning in AI tools, asking specific questions, such as “best family beach vacations in the Southeast” or “host a corporate meeting with golf and shopping.” If your destination's content isn't structured to answer those questions clearly, you won't show up in the response. Orange 142 helps tourism brands and DMOs assess their AI visibility and optimize their content so that when a traveler asks an AI engine where to go, your destination is part of the answer.
What we offer:
- GEO and SEO strategy for travel and tourism brands
- AI visibility and content readiness assessments
- Destination content optimization
- Structured content and schema recommendations
- Internal linking and entity alignment
- AI-ready content development and authority building
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Read Orange 142’s GEO Best Practices Guide >>
Co-Op Marketing
Orange 142 helps hotels and resorts build co-op marketing programs that allow hotels, attractions, restaurants, and local businesses to pool budgets and participate in larger regional campaigns. By sharing costs, destinations and tourism partners can access digital advertising opportunities that may otherwise be out of reach individually.
What we offer:
- Co-op campaign planning and coordination
- Shared media buying and budget management
- Partner creative coordination
- Seasonal and regional tourism campaigns
- Performance reporting and partner attribution
Foot Traffic Attribution
Our foot traffic attribution services let you tie ads seen to real-world events, proving that travelers who saw your campaign actually visited your destination, attraction, or event and bought tickets. Move beyond vanity metrics and show true campaign ROI with concrete visitation data. All location data is anonymized and aggregated, helping you stay compliant with privacy regulations while focusing your media spend on what actually drives travelers through your doors.
What we offer:
- Pixel-based tracking
- Polygon mapping
- Geo-fencing
- Retro-fencing
- Advanced audience segmentation
- Geoconquesting
- Benchmarking & competitive analysis
- Custom attribution reporting
Learn more about our foot traffic attribution solutions.
See our Best Practices for Foot Traffic Attribution guide.
One Point of Contact for All Services
Orange 142 takes full responsibility for managing marketing, media, and web development initiatives, allowing you to spend more time on your key responsibilities. We have built processes to manage myriad details of your initiatives and ensure ongoing optimization.
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Reporting & Attribution
What is the business impact of your ad spend? We will provide monthly analytics reports with insights on engagement, impressions, audience growth, and campaign performance. We also use Sprout Social and other analytics tools to track top-performing content and refine strategy. And we continuously test and optimize campaign elements to improve ROI and audience retention.
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Content Develement
We work closely with influencers to define deliverables, including videos, social posts, and stories. We take steps to ensure you receive high-quality content that resonates with travel audiences while maintaining brand authenticity.
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Web Development
We help you build your websites that do more than look good. They connect, sync, and perform as part of a larger system built for scale and results.
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Proven Hospitality & Attraction Marketing Experience
Orange 142 has helped museums, family attractions, historic sites, entertainment venues, trails, and tourism experiences increase awareness, drive visitation, and generate measurable results. Our team understands the challenges of attracting visitors, competing for attention, and turning marketing investments into measurable results.
Innovation Without Chasing Every Trend
The way people discover attractions and travel experiences continues to evolve. Orange 142 continuously evaluates emerging platforms, AI-powered advertising capabilities, and audience targeting approaches to identify opportunities that create tangible advantages. Through our AI Council and Emerging Channels Council, test thoughtfully, measure carefully, and focus on strategies that contribute to real business goals.
Proven Results
Our hospitality clients have achieved measurable improvements in visibility, engagement, occupancy, and direct bookings. From Cape Resorts' 32:1 return on ad spend to award-winning search and social campaigns for Emerald Isle Realty, our work is designed to deliver meaningful business outcomes.
One Partner for Marketing, Media & Measurement
Successful attraction marketing requires multiple disciplines working together. Orange 142 brings media planning, paid advertising, social media, influencer marketing, GEO, SEO, content development, web services, and performance reporting together under one team. Clients benefit from a coordinated strategy, streamlined communication, and a single point of accountability.