Emerald Isle Realty partnered with Orange 142 to elevate organic social media presence and drive meaningful, full-funnel impact through authentic, engagement-led content. The collaboration earned the 2025 PLATINUM MarCom Award for Organic Social Media Strategy – “Organic Impact,” recognizing a data-driven approach that delivered measurable business results.
About Emerald Isle Realty
For more than 64 years, Emerald Isle Realty has approached southern hospitality by providing beach-loving guests with the most delightful island homes for friends and family. With over 700 island homes from Emerald Isle to Indian Beach, up the island to Pine Knoll Shores and even Atlantic Beach, you’re sure to find the perfect destination to make life-long memories with your loved ones. Emerald Isle Realty prides itself in providing excellent customer service and helping families find the perfect place to spend time with their loved ones, whether it’s for a week or for a lifetime. Come experience the unique Crystal Coast.
Orange 142 Organic Social Media Strategy Results
| +131% Lift in Facebook engagement | +283% Follower growth | +50% Instagram views | +62% Direct bookings from organic social | +81% Increase in direct revenue from organic social |
By combining strategic agility with authentic engagement, Emerald Isle Realty transformed its social presence into a powerful driver of conversions and brand loyalty.
Organic Social Media Strategy: Organic Impact
Goals
• Strengthen organic presence on Meta platforms
• Increase direct bookings and revenue
• Adapt to algorithm changes while maintaining authentic brand voice
Approach
• Algorithm Adaptation: Weekly monitoring and agile content adjustments
• Feature Adoption: Leveraged Reels, Stories, and interactive tools
• Community Building: Authentic storytelling and user-generated content
• Visual-First Strategy: Optimized creative formats for engagement
Why It Matters
This partnership demonstrates the power of a well-executed organic social strategy grounded in authenticity, agility, and platform native storytelling. By adapting to algorithm shifts, embracing high engagement features, and building community through meaningful content, Emerald Isle Realty turned its social channels into a scalable driver of revenue, loyalty, and long-term brand equity. For destination marketing organizations, the takeaway is clear: investing in strong organic social foundations can generate measurable, sustainable growth—without relying solely on paid media.
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