Emerging Channels Hub

EMERGING CHANNELS RESOURCE CENTER

Accelerate your SMB by navigating and capitalizing on emerging advertising channels

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers.

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OVERVIEW

Emerging Channels Hub

Discover the O142 Emerging Channels Hub for best practices, case studies, and the latest research on channels such as Connected TV (CTV), GEO, Influencer Marketing, Gaming, Digital Audio, and Foot Traffic Attribution.

Our Goal

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies.

About the Orange 142 Emerging Channels Council

The Orange 142 Emerging Channels Council serves as a thought leadership body within Orange 142, focusing on educating, guiding, and encouraging independent brands and agencies to experiment and excel in underutilized and innovative channels. Through collaboration, data-driven insights, and practical resources, the council will help Orange 142 clients obtain strategic growth through sustainable practices in digital advertising

EMERGING CHANNELS CONNECTED TV

Connected TV

CTV combines the power of television with digital precision—unlocking smarter targeting, cost efficiency, and measurable results.

CTV Best Practices Guide

CTV is revolutionizing advertising, enabling brands to reach precise audiences with data-driven, cost-efficient campaigns and measurable results. The Orange 142 Emerging Channels Council’s Best Practices Guide to CTV Advertising provides key strategies for success.

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CTV Q&A: Where Traditional TV Meets Targeted Results

CTV combines TV’s broad reach with digital precision, offering granular targeting, real-time optimization, and cross-device retargeting. Brands must navigate challenges like premium inventory and ad quality to maximize impact.

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Lolë and the Tourism Authority of Thailand Inspire Travel Through Wellness with CTV

Discover how Lolë and the Tourism Authority of Thailand inspire travel through wellness with a targeted CTV campaign, driving brand awareness and engagement.

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EMERGING CHANNELS DIGITAL AUDIO

Digital Audio

Reach today’s connected listeners with personalized, data-driven audio ads that deliver measurable results across streaming music, radio, and podcasts.

Digital Audio Best Practices Guide

Digital audio is transforming how brands connect with audiences, offering personalized, data-driven ads across streaming music, radio, and podcasts. As listeners shift from traditional radio to digital platforms, marketers have powerful new tools to drive engagement and measurable outcomes.

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Tuning In: How Digital Audio Advertising Engages Modern Audiences

Consumers are spending more time with digital audio than ever—tuning into podcasts, playlists, and streaming music throughout their daily routines. For marketers, this creates a powerful opportunity to deliver personalized, meaningful messages that feel like a natural part of the listening experience.

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EMERGING CHANNELS GENERATIVE AI ENGINE OPTIMIZATION

GEO

GEO, or Generative AI Engine Optimization, is the next evolution of search strategy, driven by tools like Google’s AI Overview and Perplexity.ai. As AI-generated results shape nearly half of all searches, marketers must learn how to keep their brands visible in this rapidly shifting digital landscape.

GEO Best Practices Guide

Generative AI is transforming how people search, reshaping the way consumers discover, research, and make decisions. This shift requires marketers to adapt their strategies to stay visible and relevant in an AI-driven digital landscape.

SEO v GEO? Christina Nolan Explains Why Both are Table Stakes

Generative Engine Optimization (GEO) is the next evolution of search, empowering marketers to maintain visibility and relevance as AI transforms how consumers discover and engage with content.

EMERGING CHANNELS FOOT TRAFFIC ATTRIBUTION

Foot Traffic Attribution

Foot traffic attribution connects digital ad exposure to in-person visits, giving marketers real-world insights to optimize campaigns, justify spend, and drive measurable business outcomes.

Foot Traffic Attribution Best Practices Guide

Discover how foot traffic attribution connects your digital campaigns to real-world results. This guide from Orange 142’s Emerging Channels Council offers practical strategies to help marketers drive and measure offline impact with precision.

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Closing the Loop: How Foot Traffic Attribution Proves Advertising Impact and Optimizes Strategy

Foot traffic attribution helps brands go beyond clicks to measure how digital ads drive real-world visits and customer behavior. In this guide, Orange 142 experts break down how it works—and how marketers can use it to optimize campaigns, outpace competitors, and maximize ROI.

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The Halal Guys Show The Unstoppable Power of Good Food

Discover how Orange 142's innovative digital strategy boosted The Halal Guys' online orders and foot traffic, celebrating their 100th store opening milestone.

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EMERGING CHANNELS INFLUENCER MARKETING

Influencer Marketing

From micro to mega influencers, brands are leveraging trusted voices to engage audiences and boost conversions like never before.

WilCo Drives Tourism with Homegrown Influencer Campaign

Discover how WilCo boosted tourism through a strategic social media influencer campaign with Orange 142, leveraging local talent to drive engagement and visitation.

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Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Discover how Orange 142’s influencer campaign boosted engagement and awareness for Pigeon Forge’s extreme adventure attractions, driving significant tourism growth.

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Orange 142 Helps Local Influencer Navigate Brand Partnerships and Expand Reach

Orange 142 helps influencer Sarah Gray navigate brand partnerships, engage her audience, and expand her reach across multiple platforms through strategic support and expert guidance.

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EMERGING CHANNELS SOCIAL MEDIA MARKETING

Social Media Marketing

Social media is more than a platform—it’s a dynamic space where brands engage, influence, and build lasting relationships.

The Nuts & Bolts of Successful Social Media Campaigns

Discover the secrets to successful social media campaigns with insights from Jessica Kaplan of Orange 142. Learn how to navigate trends, engage audiences, and optimize strategies for maximum impact.

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Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Discover how Orange 142’s influencer campaign boosted engagement and awareness for Pigeon Forge’s extreme adventure attractions, driving significant tourism growth.

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Accelerate your SMB by navigating and capitalizing on emerging advertising channels

Emerging Channels Hub

Our Goal

About the Orange 142 Emerging Channels Council

Connected TV

CTV Best Practices Guide

CTV Q&A: Where Traditional TV Meets Targeted Results

Lolë and the Tourism Authority of Thailand Inspire Travel Through Wellness with CTV

Digital Audio

Digital Audio Best Practices Guide

Tuning In: How Digital Audio Advertising Engages Modern Audiences

GEO

GEO Best Practices Guide

SEO v GEO? Christina Nolan Explains Why Both are Table Stakes

Foot Traffic Attribution

Foot Traffic Attribution Best Practices Guide

Closing the Loop: How Foot Traffic Attribution Proves Advertising Impact and Optimizes Strategy

The Halal Guys Show The Unstoppable Power of Good Food

Influencer Marketing

WilCo Drives Tourism with Homegrown Influencer Campaign

Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Orange 142 Helps Local Influencer Navigate Brand Partnerships and Expand Reach

Social Media Marketing

The Nuts & Bolts of Successful Social Media Campaigns

Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

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