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EMERGING CHANNELS RESOURCE CENTER

Accelerate your SMB by navigating and capitalizing on emerging advertising channels 

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. 

 

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OVERVIEW

Emerging Channels Hub  

Discover the O142 Emerging Channels Hub for best practices, case studies, and the latest research on channels such as Connected TV (CTV), GEO, Influencer Marketing, Gaming, Digital Audio, and Foot Traffic Attribution. 

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Our Goal

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies. 

About the Orange 142 Emerging Channels Council 

The Orange 142 Emerging Channels Council serves as a thought leadership body within Orange 142, focusing on educating, guiding, and encouraging independent brands and agencies to experiment and excel in underutilized and innovative channels. Through collaboration, data-driven insights, and practical resources, the council will help Orange 142 clients obtain strategic growth through sustainable practices in digital advertising

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EMERGING CHANNELS CONNECTED TV

Connected TV

CTV combines the power of television with digital precision—unlocking smarter targeting, cost efficiency, and measurable results.

 

 

EMERGING CHANNELS DIGITAL AUDIO

Digital Audio

Reach today’s connected listeners with personalized, data-driven audio ads that deliver measurable results across streaming music, radio, and podcasts.

 

 

EMERGING CHANNELS GENERATIVE AI ENGINE OPTIMIZATION

GEO

GEO, or Generative AI Engine Optimization, is the next evolution of search strategy, driven by tools like Google’s AI Overview and Perplexity.ai. As AI-generated results shape nearly half of all searches, marketers must learn how to keep their brands visible in this rapidly shifting digital landscape.

 

 

EMERGING CHANNELS FOOT TRAFFIC ATTRIBUTION

Foot Traffic Attribution

Foot traffic attribution connects digital ad exposure to in-person visits, giving marketers real-world insights to optimize campaigns, justify spend, and drive measurable business outcomes.

 

EMERGING CHANNELS INFLUENCER MARKETING

Influencer Marketing

From micro to mega influencers, brands are leveraging trusted voices to engage audiences and boost conversions like never before.

 

 

EMERGING CHANNELS SOCIAL MEDIA MARKETING

Social Media Marketing

Social media is more than a platform—it’s a dynamic space where brands engage, influence, and build lasting relationships.

 

 

EMERGING CHANNELS GAMING

Gaming

 Gaming offers advertisers a powerful, underused channel to reach highly engaged consumers in immersive, distraction-free environments—where thoughtfully integrated, rewarded ads can drive real results.

 

 

Discover how we help marketers and agencies reach the right audiences.