Emerging Channels Hub

EMERGING CHANNELS RESOURCE CENTER

Accelerate your SMB by navigating and capitalizing on emerging advertising channels

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers.

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OVERVIEW

Emerging Channels Hub

Discover the O142 Emerging Channels Hub for best practices, case studies, and the latest research on channels such as Connected TV (CTV), GEO, Influencer Marketing, Gaming, Digital Audio, and Foot Traffic Attribution.

Our Goal

As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies.

About the Orange 142 Emerging Channels Council

The Orange 142 Emerging Channels Council serves as a thought leadership body within Orange 142, focusing on educating, guiding, and encouraging independent brands and agencies to experiment and excel in underutilized and innovative channels. Through collaboration, data-driven insights, and practical resources, the council will help Orange 142 clients obtain strategic growth through sustainable practices in digital advertising

EMERGING CHANNELS CONNECTED TV

Connected TV

CTV combines the power of television with digital precision—unlocking smarter targeting, cost efficiency, and measurable results.

CTV Best Practices Guide

CTV is revolutionizing advertising, enabling brands to reach precise audiences with data-driven, cost-efficient campaigns and measurable results. The Orange 142 Emerging Channels Council’s Best Practices Guide to CTV Advertising provides key strategies for success.

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CTV Q&A: Where Traditional TV Meets Targeted Results

CTV combines TV’s broad reach with digital precision, offering granular targeting, real-time optimization, and cross-device retargeting. Brands must navigate challenges like premium inventory and ad quality to maximize impact.

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Lolë and the Tourism Authority of Thailand Inspire Travel Through Wellness with CTV

Discover how Lolë and the Tourism Authority of Thailand inspire travel through wellness with a targeted CTV campaign, driving brand awareness and engagement.

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EMERGING CHANNELS INFLUENCER MARKETING

Influencer Marketing

From micro to mega influencers, brands are leveraging trusted voices to engage audiences and boost conversions like never before.

WilCo Drives Tourism with Homegrown Influencer Campaign

Discover how WilCo boosted tourism through a strategic social media influencer campaign with Orange 142, leveraging local talent to drive engagement and visitation.

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Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Discover how Orange 142’s influencer campaign boosted engagement and awareness for Pigeon Forge’s extreme adventure attractions, driving significant tourism growth.

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Orange 142 Helps Local Influencer Navigate Brand Partnerships and Expand Reach

Orange 142 helps influencer Sarah Gray navigate brand partnerships, engage her audience, and expand her reach across multiple platforms through strategic support and expert guidance.

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EMERGING CHANNELS SOCIAL MEDIA MARKETING

Social Media Marketing

Social media is more than a platform—it’s a dynamic space where brands engage, influence, and build lasting relationships.

The Nuts & Bolts of Successful Social Media Campaigns

Discover the secrets to successful social media campaigns with insights from Jessica Kaplan of Orange 142. Learn how to navigate trends, engage audiences, and optimize strategies for maximum impact.

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Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Discover how Orange 142’s influencer campaign boosted engagement and awareness for Pigeon Forge’s extreme adventure attractions, driving significant tourism growth.

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EMERGING CHANNELS FOOT TRAFFIC ATTRIBUTION

Foot Traffic Attribution

Foot traffic attribution links online campaigns to offline actions, proving the impact of your digital spend on in-person engagement.

The Halal Guys Show The Unstoppable Power of Good Food

Discover how Orange 142's innovative digital strategy boosted The Halal Guys' online orders and foot traffic, celebrating their 100th store opening milestone.

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Accelerate your SMB by navigating and capitalizing on emerging advertising channels

Emerging Channels Hub

Our Goal

About the Orange 142 Emerging Channels Council

Connected TV

CTV Best Practices Guide

CTV Q&A: Where Traditional TV Meets Targeted Results

Lolë and the Tourism Authority of Thailand Inspire Travel Through Wellness with CTV

Influencer Marketing

WilCo Drives Tourism with Homegrown Influencer Campaign

Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Orange 142 Helps Local Influencer Navigate Brand Partnerships and Expand Reach

Social Media Marketing

The Nuts & Bolts of Successful Social Media Campaigns

Pigeon Forge’s Extreme Adventure Campaign Packs a Punch

Foot Traffic Attribution

The Halal Guys Show The Unstoppable Power of Good Food

Discover how we help marketers and agencies reach the right audiences.

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