Influencer Strategy & Selection
We’ll help you identify influencers based on several criteria, including engagement rates, content relevance, and alignment with your brand goals. And depending on your goals, we can help you build a mix of large-scale and micro-influencers to balance reach and authenticity.
We’ll also screen all influencers for brand safety, especially for family-oriented or tourism-driven campaigns.
Contracting & Compliance Support
We will structure clear agreements between your brand and influencers, outlining deliverables, timelines, and payment terms for both parties.
We can also handle contracts, billing, and commission logistics to keep your campaign running smoothly.
Influencer Development & Nurturing
We help first-time influencers navigate brand partnerships with clarity around deliverables, contracts, and expectations. We also share best practices for cross-platform promotion—for example, how to repurpose TikTok content for Instagram to maximize reach. We support new creators in building long-term opportunities, helping them secure future collaborations and grow their professional careers.
Event Driven Influencer Campaigns
We can design influencer campaigns around key local events—fairs, holiday celebrations, seasonal attractions—to create timely, high-interest content. Need to engage regional audiences? We can tailor campaigns to promote local events and themes, such as “Choose Your Own Adventure” date nights.
Itinerary Planning & Coordination
We develop curated itineraries that showcase your most compelling offerings—whether that’s products, services, or destinations—making it easy for influencers to tell your story. Our team takes on all the logistics, such as accommodations, access, and on-site perks, so you don’t need to. We’ll also manage the communication between influencers and your partners to ensure a smooth, successful collaboration.
Content Creation & Campaign Management
We work closely with influencers to define clear deliverables—whether videos, social posts, or stories—so expectations are aligned from the start. Our team ensures every piece of content meets your brand standards for quality and consistency, while handling the day-to-day logistics and real-time coordination that keep campaigns running smoothly.
Local Business & Stakeholder Engagement
We help build strong collaboration between influencers and your wider network—from local businesses to community partners. We make sure everyone understands the value of the campaign and is aligned on goals, so the content feels authentic and the impact is shared.
Measurement & Performance Tracking
We track what matters—engagement, impressions, views, and earned media value (EMV)—so you can see how your influencer campaigns are performing. With real-time dashboards and transparent end-of-campaign reporting, we show exactly how your content boosted visibility and delivered real results
to full-funnel performance tracking.
