Skip to content

If ChatGPT Doesn't Know You Exist, Do You? How Pigeon Forge Conquered AI Search.

 Register for the webinar.
×

VERTICALS

CPG Brand Managers

Orange 142 helps CPG brand marketers manage the complexity of modern marketing so that you can focus on growth, market share, and what’s next.g.

OVERVIEW

The Realities of CPG Marketing

As a CPG brand manager, you’re responsible for far more than running campaigns.

014242_Verticals_Images5B

Your Job Isn’t Small. It’s Everything.

You guide product launches, shape positioning and messaging, manage agencies and vendors, and ensure every touchpoint reflects the brand. You’re expected to drive growth, protect market share, and spot the next opportunity before competitors do.

But modern marketing is fragmented across platforms, partners, and tools. Websites, creative, media, analytics, and reporting all demand attention. The day-to-day execution can quickly pull you away from the strategic work only you can do.

This is where Orange 142 steps in. We serve as your integrated marketing partner, owning the day-to-day execution across brand, media, and web. Our teams manage the details, timelines, and optimization, and provide the reporting and communication you need to stay informed without getting pulled into the weeds.

You stay focused on strategy and growth. We handle the work that makes it happen.

OUR SERVICES

How Orange 142 Supports
CPG Brand Managers

With structured onboarding, defined workflows, and operational rigor, Orange 142 keeps every part of your marketing moving in sync so you’re not chasing vendors or stitching together updates.

 

Strategy-Tasks--Streamline-Core (1)

Marketing Services

Strong brands start with clear positioning and consistent messaging. Our marketing services help you define your story, develop content, and support launches across email, social, influencer, and owned channels so every touchpoint reflects the same strategy.

From brand foundations to ongoing content, we make sure your message shows up clearly and consistently wherever your customers engage.

Learn more about Orange 142 Marketing Services >>

Color-Swatches--Streamline-Core

Media Solutions

Reaching the right audiences at scale requires disciplined planning and execution. Orange 142 manages digital media strategy, paid search, programmatic, and AI-powered campaigns that drive measurable performance.

We handle the buying, optimization, and reporting so your media investment works harder and you don’t have to manage multiple vendors or platforms.

Learn more about Orange 142 Media Solutions >>

desktop-chat

Web Development

Your website and landing pages are where interest turns into action. Orange 142 designs, builds, and maintains high-performing digital experiences that support product launches, promotions, and ongoing campaigns.

From custom landing pages and workflows to full site improvements, we ensure your digital foundation keeps pace with your marketing goals.

Learn more about Orange 142 Web Development >>

WHY CHOOSE ORANGE 142?

More Time. Fewer Fires. Total Confidence.

You shouldn’t have to manage your marketing partners. You should be able to trust them. With Orange 142 you can.You shouldn’t have to manage your marketing partners. You should be able to trust them. With Orange 142 you can.%MCEPASTEBIN%

Strategy-Tasks--Streamline-Core (1)

One Partner. Total Accountability

Instead of juggling multiple agencies, you work with one coordinated partner. Orange 142 owns execution across marketing, media, and web, giving you a single point of contact and clear accountability from start to finish.

Phone-Mobile-Phone--Streamline-Core

Built on Structured Onboarding and Proven Workflows

Every engagement starts with a defined onboarding process, shared goals, and custom reporting. Our systems and workflows keep projects moving predictably so nothing slips through the cracks and you’re not chasing vendors for updates.

Learn more about Working With Orange 142 >> 

News-Paper--Streamline-Core

Programs Designed to Accelerate Performance

Through initiatives like our Ignition Program and insights drawn from multiple industries, we apply tested strategies and best practices to improve results faster. You benefit from what’s already working elsewhere, not trial and error.

 

Learn more about the Ignition Program >>

Commonly Asked Questions

 

Q: What does Orange 142 do for CPG brand managers?

A: Orange 142 serves as an integrated marketing partner across marketing services, media solutions, and web development, handling day-to-day execution so you can stay focused on strategic priorities.

Q: Can Orange 142 support product launches for CPG brands?

A: Yes. Orange 142 supports launches with positioning and messaging, launch content, paid media activation, and web and landing page experiences designed to convert demand into measurable action.

Q: How does Orange 142 handle reporting and visibility?

A: Orange 142 provides structured communication and reporting so you can track performance clearly without stitching together updates across multiple vendors.

WE WORK WITH

Some of our CPG Clients

Consumer packaged goods enhance our lifestyle, foster convenience, and contribute significantly to economic growth and job creation.

 

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

0142_Testimonials_Logo_UGA

“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

0142_Testimonials_Logo_Dollywood

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

Our Recent Blog Posts

Scoring Early Wins: How Destinations Can Prepare Now for North America's Biggest Sporting Event
Gen Z

Scoring Early Wins: How Destinations Can Prepare Now for North America's Biggest Sporting Event

Prepare your destination for North America's Biggest Sporting Event ...

Scoring Early Wins: How Destinations Can Prepare Now for North America's Biggest Sporting Event Orange 142
When Results Matter: Orange 142 Partners with Tourism Economics
Analytics and Reporting

When Results Matter: Orange 142 Partners with Tourism Economics

Optimize tourism efforts with Orange 142 and Tourism Economics. Trac...

When Results Matter: Orange 142 Partners with Tourism Economics Orange 142
The Nuts & Bolts of Successful Social Media Campaigns
General Orange 142

The Nuts & Bolts of Successful Social Media Campaigns

Discover the secrets to successful social media campaigns with insig...

Successful Social Media Campaigns Orange 142