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VERTICALS

Airports & Aviation

Your terminals are more than transit points; they’re powerful media environments. Let Orange 142 be your airport advertising and media sales partner, turning your concourses, gates, and digital screens into connected revenue channels.

We’ll help you engage travelers, elevate the passenger experience, and deliver measurable results for your facility, concession partners and brands alike.

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OVERVIEW

Why Choose Orange 142?

Airports & Aviation Marketing That Drives Non-Aeronautical Revenue

 

Orange 142 collaborates with airport executives, commercial development teams, and concession managers who aim to unlock new revenue and increase visibility. Our teams can help you promote your airport as a preferred regional hub while also driving sales for on-site businesses, including retail and dining concessions, as well as parking and service providers.

We also develop and manage airport media sales strategies that turn your digital assets into measurable revenue. Through our partnership with ReachTV, the largest airport and hotel media network in North America, we help airports transform their existing screen networks into measurable revenue channels that engage travelers and enhance the in-terminal experience. 

Our Travel & Tourism experts also collaborate with destination marketing organizations (DMOs) to generate location-specific advertising for your airport’s ReachTV screens, showcasing nearby attractions, events, and experiences that connect travelers to the region the moment they arrive.

We provide full-service strategy, creative, and campaign management across every channel to help you and your partners reach connected travelers in meaningful ways. We also design and optimize airport websites so they’re discoverable in search and ready for the AI-driven web.

 

STRATEGY SERVICES

Multichannel Advertising & Strategy

Orange 142 builds multichannel campaigns that attract travelers to your airport and engage them on-site to drive revenue from dining, retail, and concessions.

 

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ReachTV Partnership

ReachTV is the largest airport and hotel media network in North America, and Orange 142 serves as its media strategy and execution partner. We help airports transform their existing ReachTV screen networks into comprehensive advertising solutions for concessionaires, local businesses, destinations, and national brands, encompassing planning, creative development, targeting, and reporting.

Learn more about Orange 142’s exclusive partnership with ReachTV.

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Audience Development & Behavioral Targeting

Attracting travelers to your airport requires a nuanced mix of local and inbound targeting. Orange 142 helps airports build precise, data-driven audiences that include local residents choosing where to fly, as well as travelers to your region.

See how Orange 142 develops precise audiences for targeting.

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Targeted Digital Campaigns

Orange 142 manages every aspect of your airport media campaigns, from PPC and PMAX campaigns that target travelers researching flights, to mobile and digital out-of-home campaigns that reach passengers in the airport. These campaigns involve complex data, timing, and creative coordination, and our team handles it all for you.

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Omnichannel Campaigns

Orange 142 provides true omnichannel support, reaching travelers wherever they are—on desktop, mobile, connected TV, DOOH, digital audio, and social media. Our integrated approach ensures consistent messaging and measurable results across every channel.

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Ongoing Optimization & Performance Tracking

Our account teams continuously monitor and refine your campaigns to improve engagement and revenue performance. 

For traveler acquisition, we track performance across search, social, and display activity to measure how campaigns influence flight consideration and airport choice. 

For in-airport campaigns, we measure engagement, store visits, and foot traffic attribution to show the direct impact on retail and concession partners.

Learn more about Orange 142 Media Solutions.

 

CREATIVE SERVICES

Creative Services

Creative That Moves Travelers to Act

Orange 142 develops creative that inspires travelers to act, whether that means choosing your airport for their next trip or discovering new places to dine and shop once they arrive. Our team designs and tests digital assets that perform across every channel, combining strategy, storytelling, and data to drive measurable results.

Learn more about Creative Services.

 

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Strategic

Strategic guidance on ad placements, messaging, and audience targeting for maximum impact.

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Custom

Custom development of digital assets, including banner ads, landing pages, email marketing creatives, and ad copywriting tailored for each campaign.

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Testing

A/B testing and best practices to ensure creative elements align with audience preferences and campaign objectives.

 

REPORTING SERVICES

Reporting & Analytics

Creative That Moves Travelers to Act

Every campaign deserves full transparency and clear results. Orange 142 provides ongoing performance analysis so airports and their partners can see how advertising drives awareness, engagement, and revenue.

  • Real-time dashboards that track results across all digital and in-airport channels.

  • Clear, actionable insights that tie campaign activity to traveler behavior and spending.

  • End-of-campaign reporting with optimization recommendations for future performance.


See how Orange 142 can tie media spend to outcomes.

 

 

FOOT TRAFFIC ATTRIBUTION

Foot Traffic Attribution

Proving On-Site Advertising Delivers Real Results

Demonstrate to your concession partners how their investments in your media yield tangible results.  Orange 142’s foot traffic attribution solutions connect in-airport advertising and mobile campaigns to visits to restaurants, shops or service locations.

Demonstrate ROI to your concession partners, attract new advertisers, and strengthen long-term relationships with retailers and brands.

Learn more about our foot traffic attribution. 

 

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Measure

Measure how media drives visits and spending across retail, dining, and service outlets.

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Real-Time

Use real-time insights to optimize creative and placement strategies for higher returns.

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Testing

A/B testing and best practices to ensure creative elements align with audience preferences and campaign objectives.

 

WEB DEVELOPMENT SERVICES

Web Development Services

Websites Built for Discovery in the AI-Driven Web

 

Your airport’s website should do more than share flight information; it should also attract travelers, partners, and advertisers. Orange 142 helps airports modernize and optimize their sites so they perform across both traditional search and the emerging AI web.

 

Whether you need a visual refresh or a full rebuild, we ensure your site is fast, compliant, and discoverable through structured data, SEO, and GEO optimization. Our team can also integrate analytics and campaign reporting tools, enabling marketing, media, and operations to work together seamlessly.

Learn more about our web development offerings.

 

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Rebuild

Give your destination website a fresh look without a complete rebuild. Whether you need a rebrand, content overhaul, or improved mobile compliance, we can update your site's design and style to align with current trends, enhance user experience, and maintain brand consistency.

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Reskin

Give your destination website a fresh look without a complete rebuild. Whether you need a rebrand, content overhaul, or improved mobile compliance, we update your site’s design and style to align with current trends, enhance user experience, and maintain brand consistency.

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Maintenance

Site performance has a significant impact on visitor engagement. Orange 142 can ensure smooth performance and keep content fresh -- all while protecting your website from security threats. 

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Digital Audit

Our thorough audits examine every aspect of your online business presence, from user experience, GEO, SEO, analytics, conversion rate optimization competitive analysis, and more to provide comprehensive insights.

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GEO

Search engines like Google SGE (Search Generative Experience) and Bing Copilot prioritize AI-friendly content. Orange 142 ensures your site is structured for AI-generated responses, increasing your chances of being surfaced in AI-driven search results. Orange 142 can help optimize your website for generative AI search engines. Our free GEO audit provides a snapshot of your current landscape. It analyzes your content for AI-friendliness, including structure, schema markup, internal linking, rich media accessibility, metadata, generative content strength, and social signals. 

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SEO

Our comprehensive SEO services help you boost online visibility and drive qualified traffic. We optimize account structure, implement PMAX strategies, develop targeted keyword approaches, and craft compelling ad copy with effective extensions. Through in-depth keyword research, we identify precisely what your target audience is searching for, allowing us to create relevant, informative content that improves your website's ranking in search engine results pages and maximizes your marketing budget.

 

REACHTV PARTNERSHIP

ReachTV

Reach Travelers While They’re On the Move 

Through our partnership with ReachTV, the largest airport and hotel media network in North America, your Orange 142 team can build customized media plans that reach travelers at every stage of their journey.

ReachTV’s omnichannel network gives DMOs and their partners new ways to engage travelers as they’re on the move, including:

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Airport Advertising

Thousands of digital screens in more than 90 airports, including gates, concourses, lounges, and concession areas.

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Hotel Media

In-room and lobby placements across 500,000 hotel rooms throughout North America.

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Mobile Targeting

Location-based and geofenced messaging that reaches travelers as they move through airports, hotels, and surrounding destinations.

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Conntected TV (CTV)

Premium video placements that deliver immersive storytelling and destination awareness before, during, and after travel.

Together, these channels let you deliver timely, personalized messages that inspire travelers to act, whether that means discovering a local attraction, visiting a nearby restaurant, or attending an event that night.

Learn more about the Orange 142 / ReachTV partnership.

And, you can combine these efforts with Orange 142’s co-op marketing programs, enabling local partners such as hotels, attractions, and restaurants to participate in larger, more powerful campaigns that drive real economic impact.

 

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

0142_Testimonials_Logo_Dollywood

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

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