Helping Airports and Advertisers Connect with Travelers Through Smarter Media
Every day, millions of travelers pass through airports surrounded by premium digital screens that often go underutilized. ReachTV, North America’s largest airport and hotel media network, is partnering with Orange 142 to help airport authorities turn that screen time into a powerful revenue opportunity.
From Screen Inventory to Media Opportunity
ReachTV operates thousands of digital screens in more than 90 major airports, reaching more than 50 million travelers each month. The network delivers live sports, entertainment, and premium content across concourses, lounges, and gates. Many airports, however, lack the internal media-sales infrastructure needed to connect this audience with advertisers.
Through this partnership, Orange 142 will serve as ReachTV’s dedicated media services partner, offering strategy, creative, and media acquisition services. Orange 142 will work with airport authorities and concession management teams to design and execute airport media plans that attract advertisers, drive passenger engagement, and generate measurable revenue.
This partnership also provides Orange 142’s travel and tourism clients—destinations, museums, attractions, events, and shopping centers—direct access to travelers who’ve already arrived and are deciding how to spend their time. Airport and hotel screens become extensions of the destination experience, helping visitors discover local culture, events, and attractions in the moments when they’re most open to inspiration.
A Full-Service Media Partner for Airports
Orange 142 brings deep expertise in performance marketing, creative development, and cross-channel advertising. The company will help airports:
- Build sellable media packages based on existing in-terminal screens and high-traffic dwell-time zones
- Manage creative production and campaign fulfillment for local and national brands
- Measure performance with detailed reporting and analytics
- Coordinate with concessionaires and travel-related advertisers to drive in-terminal sales
This collaboration enables airports to participate in the fast-growing digital out-of-home (DOOH) and place-based advertising market with a turnkey solution, eliminating the need to build in-house sales operations.
Data-driven insight and nationwide reach
ReachTV's Travel Sync 365 platform brings mobile data, location intelligence, retail visitation, and over 20 million geofenced data points to map passenger movements and behavior. Combined with Orange 142’s data-driven campaign optimization tools, airports can deliver targeted, relevant advertising that enhances the passenger experience while generating new revenue streams. Orange142 clients can also take advantage of reaching key audience segments relevant to destinations, in-market entertainment clients
Creating value for airports, brands, and travelers
Together, ReachTV and Orange 142 help airports and advertisers to:
- Drive non-aeronautical revenue with targeted media sales
- Connect travelers to destinations, attractions, events, and experiences in market
- Enhance the passenger experience with relevant, engaging content
- Engage regional and national advertisers that want to reach high-value audiences
- Drive business for local companies and destinations with coordinated advertising efforts
This partnership creates a shared advantage: airports expand their revenue potential, while destinations and local attractions gain a direct channel to reach visitors who are already on the ground and looking for things to do.
A new model for airport media
Together, ReachTV and Orange 142 offer a new approach to airport media, transforming in-terminal screens from static assets into dynamic, data-driven communication channels that connect airport authorities, travel brands, and destination marketers. This partnership turns airport media into a two-way channel that informs, inspires, and delivers measurable results for everyone involved in the traveler journey.
