Omnichannel Execution
Performance doesn’t stop at one platform. We build campaigns that span desktop, mobile, CTV, digital audio, social, and PPC—ensuring every channel plays a defined role from first touch to final conversion.
What sets Orange 142 apart is our ability to work across complex tech stacks. We implement data strategies and integrations that streamline tracking, support attribution, and strengthen conversion performance across the funnel.
Our team aligns messaging, targeting, and measurement across all touchpoints to deliver a cohesive and practical experience.
Learn more about the channels we support »
PPC (Paid Search, Shopping, PMAX)
Want to reach people who are actively searching for what you offer? Our team runs paid search, shopping, and Performance Max (PMAX) campaigns designed to convert intent into action.
We optimize every layer—campaign structure, keyword strategy, ad copy, bidding, and targeting—and we know how to tailor PMAX to real-world goals beyond e-commerce. From traditional keyword-based campaigns to AI-powered formats like PMAX, our PPC strategies are built for accountability, efficiency, and growth.
Understanding AI-Driven Formats such as PMAX
Google’s newer campaign formats, including PMAX, AI Max, Demand Gen, and AI-powered Search, rely on automation and intent modeling rather than granular keyword control. In place of hand-picked search terms and targeting rules, marketers now upload creative assets—headlines, descriptions, images, videos, CTAs. Google’s AI then assembles and serves the best-performing combinations to users across Search, Shopping, YouTube, Discover, Gmail, and Maps based on their behavior.
Orange 142 helps clients get the most from these formats by:
- Structuring campaigns and asset groups aligned to conversion goals
- Ensuring creative assets match user intent across Google surfaces
- Monitoring performance and optimizing inputs to guide the AI
Orange 142 helps clients get the most from these formats by:
- Structuring campaigns and asset groups aligned to conversion goals
- Ensuring creative assets match user intent across Google surfaces
- Monitoring performance and optimizing inputs to guide the AI
The AI-driven campaign formats we manage include:
- Performance Max (PMAX): Unified campaigns that run across multiple Google surfaces, built around conversion goals and creative assets instead of keywords.
- AI Max Campaigns: Google’s experimental format powered entirely by AI and trained on your landing pages, inputs, and first-party data.
- Demand Gen: An AI-driven campaign format optimized for visual storytelling and mid-funnel conversion, running on YouTube, Gmail, and Discover based on audience signals and creative combinations.
AI formats offer powerful reach and efficiency, but only if the right foundation is in place. That’s where Orange 142 comes in.
Learn more about our PPC campaigns »
Learn more about the role of intent-based assets in PMAX, AI Max & Demand Gen campaigns »
Paid Social
Paid social media has always been fast-moving, but AI has accelerated the pace of change. Platforms such as Meta, TikTok, and LinkedIn now use AI to optimize placements, predict performance, and automate targeting. But, success still depends on human inputs and creative strategy.
At Orange 142, we start by defining the audience and setting clear goals. Then we match the message and format to the behavior we see on each platform. After all, a user scrolling Instagram expects something different than someone watching YouTube or browsing LinkedIn.
We also help brands move beyond trends, creating social content that works in the moment and continues to drive results over time, including through search. Our teams constantly monitor performance, adjust creative, and apply platform-specific insights to keep conversions strong, even as algorithms shift.
Learn more about our social media marketing services »
Read our expert Q&A with Rich Lovano on how AI us changing Paid Social (coming soon)»
