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VERTICALS

Government Services

We Connect Government Programs with the People They Serve

Orange 142 helps government agencies reach the right people through targeted digital campaigns and program-focused websites. We measure success by real engagement and participation.



OVERVIEW

We Connect Government Programs with the People They Serve

Orange 142 helps government agencies reach the right people through targeted digital campaigns and program-focused websites. We measure success by real engagement and participation.

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Orange 142 helps agencies promote public programs, recruit participants, and increase community engagement through coordinated digital campaigns and program-focused websites.

Whether your goal is to recruit or enroll participants, or simply to raise awareness about a program or benefit, we design campaigns across all digital channels in order to reach your audiences.

A Partner Built for Public Services Outreach

We work as an extension of your team or alongside your agency of record to plan, launch, and optimize campaigns. Our approach combines audience targeting, multichannel media execution, and ongoing optimization so your programs remain visible throughout your audience’s decision-making process.

As a government agency, your digital campaigns must adhere to the highest standards. That’s why Orange 142 campaigns are designed to respect privacy, support accessibility, and deliver clear, measurable outcomes that can be reported to internal stakeholders and leadership.

OUR SERVICES

Media Solutions for Government Services Organizations

Orange 142 helps communications, outreach, marketing, or program leaders of government agencies who are responsible for recruitment and enrollment initiatives. We offer a full suite of marketing services, media solutions , and web development.

 

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Targeted Digital Advertising Campaigns

Orange 142 plans and executes digital advertising campaigns that reach defined audiences and support recruitment, enrollment, and public awareness goals. Our campaigns combine geofencing, paid search, display and video, and social media advertising with behavioral and contextual targeting to ensure your message reaches the right people at the right time.



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Websites and Digital Experiences for Public Programs

Your website is where people go to learn more, take action, and engage with your program. We design and build program and campaign landing pages, as well as full website rebuilds that communicate clearly, meet accessibility expectations, and guide users toward applications, signups, or information requests.


We can also deploy AI-powered chatbots that answer common questions, guide users to the right resources, and help visitors take the next step. Every experience is built to be user-friendly, informative, and conversion-focused.

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Audience Strategy and Campaign Planning

Effective outreach starts with a clear understanding of who you need to reach and how they make decisions. We identify and segment priority audiences, develop messaging and creative strategies, as well as plan multichannel campaigns that align with your program goals. Our approach supports outreach, engagement, and participation across diverse audiences and geographies.

 

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Measurement, Reporting and Optimization

We track and measure the performance of every campaign to ensure your outreach is effective and accountable. Our real-time dashboards provide you with real-time visibility into engagement and participation metrics. Your Orange 142 Media solutions team will monitor your campaign daily, and regularly optimize your campaign strategy and budget to performance over time. We deliver clear reporting that helps all of your internal stakeholders and leadership understand results and make informed decisions.

WHY WORK WITH ORANGE

Proven Experience in Public-Sector Marketing and Advertising

Government outreach campaigns require more than media buying. They need structure, accountability, and a clear understanding of how public programs operate.

 

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We Understand Public-Sector Campaigns

Orange 142 has direct experience supporting campaigns that operate under strict guidelines, including privacy and other mandated requirements. We build campaigns that respect these constraints from the start, so your outreach is effective, appropriate, and ready for public scrutiny.

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Transparent Reporting and Accountability

We provide clear dashboards, structured reporting, and defined KPIs that align with your program goals. From engagement and participation metrics to budget pacing and performance trends, our reporting is designed to support internal stakeholders, leadership reviews, and procurement requirements.

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Dedicated Team for All Your Needs

A dedicated team will manage your strategy, media execution, and website development together, so your message, targeting, and user experience work in sync. This reduces vendor coordination, improves efficiency, and helps ensure that every part of your outreach supports the same program goals.

WE WORK WITH

Some of our Government Services Clients

Government services are crucial for ensuring the well-being and functionality of a society. They provide essential functions such as public safety, infrastructure development, healthcare, education, and social welfare.

 

Frequently Asked Questions

 

Q: Can your agency work within government procurement and contracting processes?
A: Yes. We understand that government teams need vendors who can align with procurement requirements, contract structures, and reporting expectations. Orange 142 is structured to support formal scopes of work, documentation, and performance reporting so your team can move forward with confidence.

Q: How do you ensure campaigns meet public-sector requirements like privacy and accessibility?
A: Public programs require outreach that complies with evolving privacy laws and accessibility expectations across jurisdictions. Orange 142 supports campaigns under U.S. privacy frameworks such as CCPA and other state-level regulations, and we apply location-based targeting and geofencing to ensure the right rules are followed in the right markets.

Our high-compliance practice includes dedicated specialists and defined processes for data use, audience targeting, creative review, and platform policy alignment. On the web side, we build landing pages and sites with accessibility in mind and design user experiences that provide clear information and appropriate consent mechanisms.

Q: Which types of government programs and initiatives have you supported in the past?
A: Government agencies use Orange 142 to support recruitment, enrollment, public awareness, and community engagement initiatives. This includes campaigns for health programs, workforce and military recruitment, benefits awareness, education initiatives, and local or regional outreach efforts.

Q: Can you work with our internal team or existing agency partners?
A: Yes. Orange 142 can operate as an extension of your internal communications or marketing team or collaborate alongside an agency of record. We coordinate strategy, media execution, and reporting so all partners are aligned and your program goals stay on track.

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com

 

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

0142_Testimonials_Logo_Dollywood

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

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