Discover & Reach Audiences Based on Location & Activity
A geofence is a virtual perimeter drawn around a location on a map, and it targets and serves ads to customers who enter that location. Retrofencing is our solution for targeting audiences who have visited a physical location within the last 12 months (with thousands of locations already pre-mapped).
The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Orange 142’s Retrofencing and Geofencing Solutions enable advertisers to target based on real-world behaviors to serve the right campaign, at the right time and place. This makes for highly engaging and impactful messaging.
Create Highly Customized Audiences
There’s more to understanding users than simply listing the places they’ve been. Reach your target audience at scale without losing context or relevance.
Create the perfect audience based on real-world behavior, including:
- Visits to specific places, chains, or categories of businesses
- Recency and frequency of visits
- Patterns of behavior (e.g., drives to work or beach vacation goers)
- Time of day and day of week
Gain Unique Audience Insights
Take the guesswork out of reaching your audience. Translate observations into actionable targeting strategies through in-depth analysis of your target audience and their real-world behavior. The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Orange 142 analyzes user location data, enabling you to target users based on their real-world behavior.
Tailor your audiences to fit specific campaign needs and KPI’s and activate across your favorite tech partners. Expand beyond mobile and find those location-based audiences across devices.
Build Targeted Audiences
Targeting is only as good as the data it’s based on. Audience discovery is accomplished through Orange 142’s mobile-first data and proprietary technology, ensuring quality audiences every time. Orange 142 Geofence & Retrofence Audiences are a collection of over 600 ready-to-use audiences designed by our location experts. Target users by specific places they visit, or by behavioral segments that describe who they are based on their place visitation and behavioral patterns over time.
- Brand shoppers
- Place category visitors (e.g., beaches, stadiums, restaurants, automotive dealers)
- Behavioral segments
- Demographic segments
- Competitor Conquesting - Use location to keep your brand top of mind against competitors. Influence users with geofencing strategies around competitors' locations or by targeting audiences with a history of visiting those locations.
Compatible Creative Assets:
Banner Ads
Best performing ad sizes: 300x250, 728x90, 160x600, 320x50
Please make sure a logo and call to action are present in the banner creative.
Video Ads
Pre-Roll no longer than 30 seconds.
File Types: X-FLV, MP4, WEBM, X-MS-WMV, OGG, X-MSVIDEO, MPEG, Quicktime, 3GPP, 3GPP2, XM4V
Native Ads
Image, Logo, Headline, Copy (300 characters max)
With the highest quality and most scalable location data, Orange 142 has built a unique geo-fencing solution to help marketers, advertisers and agencies reach target audiences while they are in (or have been in the past) physical locations.
Case Studies
Case Study 1: Florida-based Destination Marketing Organization
Services: Geofencing and Retrofencing
THE CHALLENGE
The Florida Tourism Destination was looking to engage fans of the Midwest-based MLB Baseball team that holds its spring training in Florida. The hope was to attract the team's fans to visit the Florida Destination during spring training, which, coincidentally, is a shoulder season for the region.
THE SOLUTION
Orange 142 used geofencing to target the home games of the Midwest MLB team and serve ads promoting upcoming spring training events in Florida. Additionally, Retrofencing was used to serve ads to all home-game attendees over the last 12 months.
THE RESULTS
The campaign resulted in over 872,000 impressions and a 0.30% CTR (far outpacing the industry average CTR of 0.08% for Tourism advertising)! Results exceeded all similarly sized paid media campaigns that utilized only 3rd party data sources.
Case Study 2: Major Watch Manufacturer and Retailer
Services: Geofencing and Retrofencing
THE CHALLENGE
In an effort to increase national brand awareness, this major watch retailer decided to expand its reach through four of its partner retailers that sell its various watch models. These brick-and-mortar retailers, including Cabela's, Dillard's, Nordstrom, and Tourneau, each attract distinct core consumer segments. The brand needed to capture shoppers at each store.
THE SOLUTION
Geofencing was used to reach the watch retailer’s consumers effectively. Leveraging the Orange 142 geofencing solution, strategic geofences were set 1000 meters around any Cabela's, Dillard's, Nordstrom, and Tourneau locations to capture shoppers. This allowed users to engage in real time with a co-branded creative. Retrofence audience Data was then layered in to create custom audiences built with users who had visited one of the store locations within the last 30 days. Retargeting these audiences across devices created maximum brand exposure.
THE RESULTS
STRONG BRAND ENGAGEMENT
This targeting method delivered superior brand engagement, with a 25% higher CTR and 44% higher engagement compared to other campaign tactics, and accounted for 10% of view-throughs directed to the watch manufacturer’s website.
Contact Us today to see how Geofencing and Retrofencing through Orange1 42 can help elevate your media campaigns!
