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MARKETING SERVICES

Ad Creative Development

The success of all digital ad campaigns hinges on the ad creative. Does it grab attention? Breakthrough the noise? Resonate with the intended audience? Render correctly on the user’s device?

OVERVIEW

Ad Creative Built for Omnichannel Digital Campaigns

Orange 142 has over a decade of experience in creating ads that produce results for our clients. We track the performance of our ads and make adjustments as needed.

 

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Understand Your Audience

We take the time to learn about your target audience, their needs, and their pain points. This allows us to create ads that are relevant and engaging.

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Test & Tagging

We test and tag all ad creatives so that they will render correctly on your audiences devices. Our tagging ensures that you can easily identify, manage, and assess the effectiveness of your ad elements and campaigns, allowing for more efficient optimization and decision-making in digital marketing efforts.

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Channel Specific

Everything about your ad creative must be appropriate for the channel in which it will be consumed. We understand the parameters for effective ads destined to each channel: web, mobile, video, CTV and internet radio.

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A/B Testing

We will compare multiple versions of ad creatives to determine the versions that perform better in achieving your specific goals (e.g. click-through rates, conversions, engagement, sign ups).

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Device Specific

Any ad we create for your campaign will be optimized for the device on which it will be seen, whether that’s a desktop computer, mobile phone or large screen CTV.

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Reporting & Screenshots

We create customized reports that include insights, conversion actions, and optimization recommendations.

GALLERY

Our Ad Creative Development Work

We create custom ads for each of your marketing channels.  This ensure you get the right message to the right person at the right time. 

 

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Discover how we help marketers and agencies reach the right audiences.

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

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“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

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“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

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