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VERTICALS

Higher Education

Marketing higher education involves crafting compelling narratives and strategic campaigns to showcase academic excellence, campus life, and unique offerings.

OVERVIEW

We Aim to Empower Higher Education

Orange 142's mission is to empower Higher Education institutions with data-driven advertising solutions that ignite growth and foster meaningful connections throughout the rapidly changing digital landscape.

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Connect with their target audiences, and captivate their attention

With a relentless focus on transparency, creativity, and collaboration, we strive to be a trusted partner for Higher Education Institutions, inspiring confidence and delivering exceptional value.

We aim to help Higher Education institutions effectively connect with their target audiences, captivate their attention, and thrive in the digital world. Through our innovative technologies and strategic expertise, we aim to deliver measurable results that drive your success.

EVERYTHING YOU NEED

Media Services for Higher Ed

Whether you need strategy, creative or content development we've got you covered.

 

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Strategy Development

Elevate your business with our comprehensive strategy development services. We integrate audience development, tailor custom goals and KPIs, and conduct meticulous channel analysis. This results-driven approach ensures strategic alignment, audience engagement, and measurable success across diverse channels.

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Media Buying

Maximize your advertising impact with our media buying expertise. Benefit from our direct relationships with publishers for cost efficiency, access 98% of premium inventory, ensure brand suitability and safety, maintain 100% privacy compliance, and employ rigorous screening for fraud prevention. Elevate your campaign performance with our strategic and secure media buying solutions.

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Creative Development

Fuel your brand's creativity with our comprehensive creative development services. We specialize in crafting compelling content and images, implementing creative tagging strategies, and providing seamless creative management. From ideation to execution, we bring your vision to life, ensuring a visually stunning and strategic campaigns.

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Campaign Execution

Drive campaign success with our end-to-end execution services. We specialize in A/B testing and ongoing optimization, ensuring your campaigns continually improve and deliver optimal results. From inception to iteration, we meticulously refine strategies to maximize impact and engagement, empowering your brand for sustained success in a dynamic market landscape.

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Content Development

Supercharge your brand narrative with our content development expertise. We specialize in crafting impactful content for diverse channels, with a focus on email campaigns and influencer collaborations. Our strategic approach ensures compelling storytelling that resonates, engages, and extends your brand's reach across digital landscapes.

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Reporting & Analytics

Gain valuable insights with our robust reporting and analytics services. We provide comprehensive campaign and media performance reports, intuitive campaign dashboards, conversion tracking, media engagement metrics, seamless Google Analytics integration, and thorough spend analysis. Empower your decision-making process with actionable data, enabling you to optimize strategies and maximize ROI.

 

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WHAT WE DO

Marketing Services for Higher Ed

Drive growth and connect with your audience through our dynamic marketing services. We offer a full spectrum of solutions, from strategic planning and brand development to digital campaigns and analytics.

 

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Branding & Marketing Strategy

Elevate your brand with our comprehensive branding and marketing strategy services. We specialize in crafting compelling narratives, designing impactful visuals, and implementing strategic campaigns to enhance your brand presence. 

 

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Web Development

Empower your online presence with our cutting-edge web development services. We specialize in creating dynamic, user-friendly websites tailored to meet your unique needs. From sleek design to robust functionality, our team ensures a seamless and engaging user experience. 



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Email Marketing

We specialize in crafting engaging, personalized campaigns that resonate with your audience. From building and segmenting your email list to designing eye-catching content, our services are tailored to maximize engagement, nurture leads, and drive conversions.

 

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Social Media Management

Amplify your brand's voice and enhance engagement with our expert social media management services. We tailor strategic plans for platforms like Facebook, Instagram, and Twitter to boost your online presence. 




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Ad Creative Development

Fuel your brand's success with our ad creative development expertise. We specialize in crafting compelling and visually stunning advertisements that captivate your audience. From concept ideation to polished execution.

 

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Seach Engine Optimization

Boost your online visibility and drive organic traffic with our SEO expertise. We specialize in optimizing your digital presence, employing strategic techniques to improve search engine rankings. From keyword optimization to content enhancement, our SEO services are tailored to elevate your website's performance.

 

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Content Creation

Transform your ideas into captivating content with our expert content creation services. We specialize in crafting compelling and tailored content across various mediums, including articles, videos, and graphics.




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WE WORK WITH

Some of our Higher Education Clients

Higher Ed opens doors to diverse career opportunities, enhances intellectual growth, and contributes to societal progress by fostering a well-educated and skilled workforce.

 

Discover how we help marketers and agencies reach the right audiences.

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

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“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

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“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

The Latest Higher Education Case Studies

Case Study: University of Pennsylvania Summer Program
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Case Study: University of Pennsylvania Summer Program

The University of Pennsylvania aimed to attract students from the tr...

Case Study: University of Pennsylvania Summer Program Orange 142
Case Study: Orange 142's Driving Program Awareness and Leads: University of Georgia Online Case Study
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Case Study: Orange 142's Driving Program Awareness and Leads: University of Georgia Online Case Study

Orange 142's Driving Program Awareness and Leads: University of Geor...

Case Study: Orange 142's Driving Program Awareness and Leads: University of Georgia Online Case Study Orange 142
Case Study: Advertising the University of Georgia Online Degree Programs
Case Study

Case Study: Advertising the University of Georgia Online Degree Programs

To learn more about the success of the UGA Online degree programs or...

Case Study: Advertising the University of Georgia Online Degree Programs Orange 142