Orange 142 and ReachTV Offer DMOs a New Way to Inspire Visitors in the Moment
Travel and tourism brands now have a direct line to travelers at decision-making moments when they need it most, thanks to a new partnership between Orange 142 and ReachTV.
ReachTV is North America's largest airport and hotel media network, and by partnering with them, your Orange 142 Travel & Tourism team can help you connect with travelers through every stage of the journey.
This partnership is truly the perfect marriage, uniting ReachTV's extensive network (which includes thousands of screens across airports and hotels) with Orange 142's track record in digital media, programmatic advertising, search, social, and connected TV for the travel sector.
The result is a more integrated approach to travel marketing, one that combines content, data, and context in ways that just weren't possible before.
Reach the Connected Traveler at Scale Through Airports, Hotels and Retail
Orange 142 Travel & Tourism experts will build media campaigns around critical travel moments: arrival, check-in and exploration.
We can now leverage a new set of digital assets—ReachTV's vast network of airport and hotel screens—to help you promote the unique attractions, events, restaurants that make your destination a place worth coming back to.
Screens are placed in high-traffic areas where travelers tend to congregate and spend time considering their options:
- Airport gates and concourses
- Airport lounges and restaurants
- Bars and concession areas
- Hotel guest rooms and common areas
Personalized Messaging Through a Centralized View of the Traveler
Airport and hotel screens are just the start. With a centralized view of the traveler, DMOs can deliver highly personalized messages to visitors, thanks to ReachTV's Travel Sync 365 platform.
This platform centralizes data from airport and hotel screens, mobile location signals, retail purchase activity, and behavioral insights. The result is a unified traveler profile that gives your Orange 142 media team a complete view of your audience as they move through every stage of their journey.
With these insights, we can design campaigns that go beyond screen exposure, reaching travelers on their mobile devices as they check into hotels or explore nearby attractions.
Features include:
- Personalized Engagement. Travel Sync 365 makes it possible to deliver timely, relevant messages. A traveler checking in at 7:00 PM might see an ad for nearby restaurant or late-night entertainment. Messages can feature local offers, event reminders, or attractions within walking distance.
- Omnichannel Activation. Audience data from Travel Sync 365 allows us to plan, activate, and optimize campaigns that follow travelers before, during, and after their trips.
- Actionable Insights. The platform provides analytics that connect audience exposure to real-world outcomes such as retail visits, restaurant reservations, and bookings. You gain a clear picture of campaign ROI and traveler response.
Why ReachTV Chose Orange 142
ReachTV recognized what many DMO’s already know: the Orange 142 team understands how to connect with travelers and track what's working. The team's specialists work across digital marketing, influencer programs, social media, and website development. Many travel to the destinations they promote to get firsthand insights into what makes them special. That firsthand perspective influences how they build campaigns that feel authentic and respond to real performance data.
Why This Matters Now
Major events such as the 2026 World Cup will bring millions of international visitors to North America. As we've discussed in our recent World Cup co-op blog post, the most effective destinations will reach fans and families both during the planning phase and while they're exploring. The ReachTV partnership extends that strategy into airport and hotel environments, giving destinations and travel brands another channel to stay relevant as trips unfold.
