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MEDIA SOLUTIONS

Reporting & Analytics

Orange 142 teams provide insights at every stage of your digital advertising and marketing initiative, from initial awareness and consideration to conversion and insights to drive future campaigns.

OVERVIEW

Reporting & Analytics for Ultimate Transparency

Gain valuable insights with our robust reporting and analytics services. We provide comprehensive campaign and media performance reports.

 

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Reporting & Consultation

Our real-time reporting dashboards make it easy for you to track the progress of your campaigns while they’re live. Our teams will meet with you to assess the campaign to discuss performance, what we’re learning, and how to optimize results.

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Beyond the Clicks

We analyze every campaign result for insights into what it means strategically for your business. Our experience allows us to hone in on channels, audiences, and geographies that will be the most effective and optimize the campaign accordingly.

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Tactical Level Insights

We provide insights on a tactical level -- how each media tactic compares to one another, how audiences engage with them, as well as which ad units and channels deliver against your goals.

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Post-Click Analysis

Our account teams spend time analyzing the performance of each campaign and gleaning actionable insights that you can use (e.g., “invest in more Spanish language ads in this region”). We understand that digital advertising is more than engaging consumers; it’s also about market research and understanding where your next best customer can be reached and engaged.

INSIGHTS AT EVERY STAGE

Reporting & Analytics Services

Empower your decision-making process with actionable data, enabling you to optimize strategies and maximize ROI.

 

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Real-Time Dashboard

  • Get in-depth insights into impressions, clicks, conversions, target data, and more.
  • Export what you need, drop it into your presentation, and send it to partners or stakeholders.
  • Data is updated every 20 minutes for the most up-to-date information possible

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Custom Campaign Reports

  • Overall campaign performance
  • Insights into media performance
  • Recommendations for future campaigns
  • Complete website Google Analytics integration
  • Real-time campaign pacing
  • Impression delivery
  • Click delivery
  • Conversion analysis
  • Operating system usage
  • Device usage
  • Optimization efforts

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Google Analytics Integration

  • Tracking code installation
  • Goal & event tracking
  • E-commerce tracking
  • Customization
  • Data testing
  • Link to Google Search
  • Set up goals and funnels
  • Automated reporting
  • Ongoing optimization

Discover how we help marketers and agencies reach the right audiences.

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

0142_Testimonials_Logo_Dollywood

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

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