The Challenge:
A Tennessee credit union sought to drive mortgage applications within the communities surrounding its branch locations. Their goal was to increase local awareness and consideration while achieving a CPA target of $40.
The Solution:
Orange 142 implemented an omni-channel approach targeting in-market home-buyers and first-time home-buyers. Foot traffic reporting pixels were embedded in the creatives to link branch visits directly to the campaign’s performance. Additionally, our operations team designed an abandoned cart strategy to reengage users and push them through the online application process.
The Results:
Over the 90-day campaign, Orange 142 exceeded client expectations, delivering 369 conversions with an impressive CPA of $29. The client was so pleased with the results that they awarded us their upcoming auto loan and money market campaigns.
| 369 CONVERSIONS | $29 CPA |
