What was the challenge faced by the Federal Credit Union?

The Tennessee credit union aimed to increase mortgage applications within its branch communities and raise local awareness, targeting a CPA of $40.

What solution did Orange 142 implement for the credit union?

Orange 142 executed an omni-channel campaign targeting in-market and first-time home-buyers, integrating foot traffic reporting and an abandoned cart strategy.

What results did the campaign achieve?

The 90-day campaign delivered 369 conversions with an impressive CPA of $29, exceeding client expectations and leading to future campaign awards.

Federal Credit Union Case Study

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The Challenge:

A Tennessee credit union sought to drive mortgage applications within the communities surrounding its branch locations. Their goal was to increase local awareness and consideration while achieving a CPA target of $40.

The Solution:

Orange 142 implemented an omnichannel approach targeting in-market home-buyers and first-time home-buyers. Foot traffic reporting pixels were embedded in the creatives to link branch visits directly to the campaign’s performance. Additionally, our operations team designed an abandoned cart strategy to reengage users and push them through the online application process.

The Results:

Over the 90-day campaign, Orange 142 exceeded client expectations, delivering 369 conversions with an impressive CPA of $29. The client was so pleased with the results that they awarded us their upcoming auto loan and money market campaigns.

369 CONVERSIONS

$29 CPA

Orange 142

Orange 142 is a nationwide full-service digital media agency. We help brands and agencies manage digital marketing, media, and web development projects when in-house time or expertise is limited.