The Challenge:
Regional Acura Dealer Association seeks to use digital advertising to target in-market luxury car buyers and reduce wasted impressions and ineffective ad spend.
With the rising costs of broadcast and OOH advertising, a regional tier-2 dealer association was looking for alternative ways to advertise and drive traffic to its member dealerships.
The Win:
Orange 142 utilized its own 1st-party data as well as premium 3rd-party data partners to target display, native, and video advertising to “in-market” luxury car buyers, and served ads to consumers researching competitor brands and products during Acura promotional events.
THE RESULTS
Over 6 million ad impressions were served, driving 22,528 website visitors to partner dealership sites.
Ads were served to relevant, brand-safe sites, including cars.com, autotrader.com, forbes.com, kbb.com, and more.
Strategies Used:
