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Case Study: An Overview of a Music Festival Ticket Sales Campaign Wins

Learn how a music festival's ticket sales campaign generated over $3.5 million in revenue through a multi-channel approach. Discover the key contributors to campaign success and how to apply these strategies to future campaigns.

An Overview of a Music Festival Ticket Sales Campaign Wins
Case Study: An Overview of a Music Festival Ticket Sales Campaign Wins
2:19

  • Campaign Goal: Ticket sales
  • Client Background: This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October.
  • This was the festivals first year running campaigns in programmatic, Google Ads, Meta, and TikTok.
$3,549,766.61 Revenue Generated from Ticket Sales
4,337.21% Overall Campaign ROI

Campaign Overview

Campaign Spend Conversions Revenue ROI
Programmatic $30,000.00 1,293 $602,784.11 1909.28%
Meta Ads $22,000.00 2,991 $1,354,249.62 6055.68%
Performance Max $20,000.00 3,754 $1,504,111.36 7420.56%
TikTok $8,000.00 222 $88,621.52 1007.76%
Total $80,000.00 8,260 $3,549,766.61

4337.21%

Contributors to Campaign Success

  • Teamwork & collaborative efforts of our dedicated team.
  • Our experts spearheaded the TikTok Ads, Meta Ads, Performance Max, and Programmatic aspects while coordinating with other team members during the entire campaign.
  • Each team member played a crucial role, ensuring the seamless execution of their respective responsibilities.
  • As a team we effectively drove awareness and boosted ticket sales, demonstrating the power of a well-coordinated and diverse approach across multiple channels.

How to Apply Success to Other Campaigns

  • Leveraging a multi-channel approach in our campaigns not only enhances brand awareness through diverse touch points but also provides the Service team with valuable insights.
  • By continuously assessing performance across platforms, the team can guide the client in reallocating budget to the most effective channels and optimizing creative strategies.
  • Maintaining dynamic interactions between platforms facilitate ongoing client consultations, enabling real-time adjustments and informed decisions on budget allocation and creative direction each week. This adaptable and consultative approach forms a foundation for applying successful strategies and insights to future campaigns across various accounts.

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