Case Study: An Overview of a Music Festival Ticket Sales Campaign Wins
2:19
- Campaign Goal: Ticket sales
- Client Background: This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October.
- This was the festivals first year running campaigns in programmatic, Google Ads, Meta, and TikTok.
| $3,549,766.61 Revenue Generated from Ticket Sales |
4,337.21% Overall Campaign ROI |
Campaign Overview
| Campaign | Spend | Conversions | Revenue | ROI |
| Programmatic | $30,000.00 | 1,293 | $602,784.11 | 1909.28% |
| Meta Ads | $22,000.00 | 2,991 | $1,354,249.62 | 6055.68% |
| Performance Max | $20,000.00 | 3,754 | $1,504,111.36 | 7420.56% |
| TikTok | $8,000.00 | 222 | $88,621.52 | 1007.76% |
| Total | $80,000.00 | 8,260 | $3,549,766.61 |
4337.21% |
Contributors to Campaign Success
- Teamwork & collaborative efforts of our dedicated team.
- Our experts spearheaded the TikTok Ads, Meta Ads, Performance Max, and Programmatic aspects while coordinating with other team members during the entire campaign.
- Each team member played a crucial role, ensuring the seamless execution of their respective responsibilities.
- As a team we effectively drove awareness and boosted ticket sales, demonstrating the power of a well-coordinated and diverse approach across multiple channels.
How to Apply Success to Other Campaigns
- Leveraging a multi-channel approach in our campaigns not only enhances brand awareness through diverse touch points but also provides the Service team with valuable insights.
- By continuously assessing performance across platforms, the team can guide the client in reallocating budget to the most effective channels and optimizing creative strategies.
- Maintaining dynamic interactions between platforms facilitate ongoing client consultations, enabling real-time adjustments and informed decisions on budget allocation and creative direction each week. This adaptable and consultative approach forms a foundation for applying successful strategies and insights to future campaigns across various accounts.
