Case Study: An Overview of a Music Festival Ticket Sales Campaign Wins

• Campaign Goal: Ticket sales
• Client Background: This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October.
• This was the festivals first year running campaigns in programmatic, Google Ads, Meta, and TikTok.

Campaign Overview

Contributors to Campaign Success

• Teamwork & collaborative efforts of our dedicated team.
• Our experts spearheaded the TikTok Ads, Meta Ads, Performance Max, and Programmatic aspects while coordinating with other team members during the entire campaign.
• Each team member played a crucial role, ensuring the seamless execution of their respective responsibilities.
• As a team we effectively drove awareness and boosted ticket sales, demonstrating the power of a well-coordinated and diverse approach across multiple channels.

How to Apply Success to Other Campaigns

• Leveraging a multi-channel approach in our campaigns not only enhances brand awareness through diverse touch points but also provides the Service team with valuable insights.
• By continuously assessing performance across platforms, the team can guide the client in reallocating budget to the most effective channels and optimizing creative strategies.
• Maintaining dynamic interactions between platforms facilitate ongoing client consultations, enabling real-time adjustments and informed decisions on budget allocation and creative direction each week. This adaptable and consultative approach forms a foundation for applying successful strategies and insights to future campaigns across various accounts.

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