The Challenge:
ORANGE142 worked closely with the Butler County CVB to develop a targeted advertising promotion that explained and engaged consumers with new brand positioning.
Orange142 designed a digital campaign that was promoted directly to surrounding markets. This included delivering audience exclusive creative to measure individual response.
The Win:
Butler County’s “Hello Weekend” promotion received over 8MM consumer brand impressions with over 38,000 consumer click thrus to learn more about the destination and our offerings. The campaign elements and targeting strategy created a great buzz amongst locals while providing Butler Country a solid launch of their award-winning brand messaging.
Strategies Used:
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