Skip to content
Meet us at eTourism Summit Book Meeting
×

Case Study: Columbia South Carolina

Case Study: Columbia South Carolina


The Challenge:

Columbia South Carolina Looks To A New Digital Approach To Engage Their Audience

Columbia, SC engaged Orange142 in an effort to breathe life into the destination’s online presence. Online, Columbia lacked many of the online strategies needed for positioning the destination into a consumer’s travel planning cycle.

The Win:

After some research of Columbia’s web assets and target audience behavior, Orange142 developed a Spring/Summer Promotion designed to specifically address digital marketing issues in a holistic approach. The campaign featured a mix of digital tactics (including social extensions) designed to drive qualified web traffic. All campaign elements were tracked by the Orange142 media dashboard and Google Analytics, which provided detailed information on consumer perception and actionable data on all campaign elements for future media campaigns.

4,933,00 Ad Impressions Served
21,000 Consumer Ad Clicks
Average CTR of 0.63%

Strategies Used:

One Image

Subscribe to our
email newsletter

Subscribe to our email newsletter

Latest Articles

CTV Best Practices Guide
CTV

CTV Best Practices Guide

Maximize your brand’s impact with our CTV Best Practices Guide—get s...

CTV: Where Traditional TV Meets Targeted Results
CTV

CTV: Where Traditional TV Meets Targeted Results

Discover how CTV advertising combines traditional TV's reach with di...

When Results Matter: Orange 142 Partners with Tourism Economics
Analytics and Reporting

When Results Matter: Orange 142 Partners with Tourism Economics

Optimize tourism efforts with Orange 142 and Tourism Economics. Trac...