The Challenge:
One of the largest and most successful independent multi-specialty physician groups in Illinois looks to utilize digital advertising to raise awareness for their physician specialties.
DuPage Medical Group (DMG) and their agency of record were looking for unique digital solutions to reach target audiences and raise awareness of Orthopedics, Cardiology, Primary Care and OBGYN specialties.
The Win:
Orange142 utilized a variety of digital media tactics including programmatic display and native placements. Specific geographies and relevant audiences were targeted to ensure proper engagement with the different creatives that were broken out by physician specialty.
THE RESULTS
On-going campaigns have produced over 7,325,000 ad impressions and 7,921 clicks through to the client website and landing pages. The click-through rate for the campaign has continued to exceed industry average!
Through native channels and user-initiated video ad units, there were over 3,000 video views.
Strategies Used:
