The Challenge:
Raise awareness of the destination to meeting planners in the Upper Midwest
Orange142 utilized a variety of digital tactics to reach planners. We targeted planners at two conferences during the year and reached planners at the bottom of the funnel utilizing hyper targeted paid search. Additionally, an e-mail blast was sent to the Orange142 database of planners.
The Win:
Over 2.2 Million ad impressions were served to the hyper targeted planner audience and 10,645 clicks were driven to meeting planner focused pages of the Peoria website. Average time on page for the meetings content was 1:19 indicating that the audience found the Peoria content engaging and relevant.
Strategies Used:
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