Hershey Harrisburg Sports & Events Authority
The Ask
Due to the drastic impact that Covid-19 has caused across the sports and events industry, the Hershey Harrisburg Sports & Events Authority tasked the Orange 142 team to create a multi-faceted digital media approach a message of safety to Sports & Events planners. This digital campaign was hyper-focused on what the Hershey & Harrisburg area offers to planners and attendees while safely and responsibly attending future sports gatherings and events.
The Solution
Utilizing Orange 142’s 1st and 3rd party databases to reach regional Sports & Events Planners and Influencers, our team deployed various tactics and developed a new creative strategy that spoke directly to those audiences. The tactics used included Native advertising, Paid/Programmatic Email, Website Retargeting, Video Instream, and traditional Display.
The Results
Orange 142 has vast experience conceptualizing and implementing digital media campaigns to target Meetings, Group, Events, and Sports planners. We have a full database to target these decision-makers based on job titles. We understand the importance of strategic messaging needs in the wake of the Coronavirus.
Orange 142 is a travel & tourism marketing team and would love to help with your recovery approach with leisure or meeting programs. Let us help tell your destination’s story, contact us today.
