The Challenge:
The state-run ecommerce store was seeking a paid advertising partner to support the launch of its Holiday product promotions.
Texas State Capitol Gift Shops and the State Preservation Board had launched a new website in 2017 and wanted to make a measurable impact on ecommerce sales during their busiest time of year and boost sales on their most popular products.
The Win:
Orange 142 used media tactics that would have the greatest impact on conversions and built a digital advertising strategy across multiple channels. The campaign was continually optimized to enhance performance by device, ad creative, and overall engagement.
The Results
All tactics performed with a positive return on ad spend (ROAS). Google and Bing Paid search had ROAS of 1,192% and 2,428%, respectively.
Ecommerce conversions were immediate and steadily increased throughout the campaign as improvements and optimizations were made.
Additionally, Orange 142 worked with Google to address issues with how products appeared in Organic search results and Google Shopping.
Campaign Results
Channel | ROAS
Google Paid Search | 1192%
Bing Paid Search | 2438%
Google - Shopping | 815%
Website Remarketing | 585%
Facebook Advertising | 180%
Campaign Total | 541.29%
Strategies Used:
