Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse City Tourism ad creative.
The ad campaign drove significant traffic to the Traverse City Tourism website and when compared to all other paid media partners, Orange142 had the lowest bounce rate indicating very high engagement with the targeted leisure traveler audience.
Client: Traverse City Tourism
Run Dates: March 2018 - December 2018
TARGET AUDIENCE
Leisure Travelers
TARGET GEOGRAPHY
Nationwide
TOTAL
IMPRESSIONS
SERVED
TOTAL
CLICKS TO
WEBSITE
AVG CLICK
THROUGH
RATE
DIGITAL SOLUTION:
In-Need Targeting
100% TRAVEL SITE PLACEMENTS
GOOGLE ANALYTICS PERFORMANCE
New Users: 22,249
Average Bounce Rate: 66.27% (lowest of paid media placements)
