The Challenge:
The US Army looks to boost regional recruitment events with localized, targeted, digital media campaigns.
The US Army looks to geofence live recruiting events and compliment in-person recruiting efforts with digital advertising to encourage enlistments with young men and woman.
The Win:
Orange142 geofences recruiting events and serves a variety of digital programs including mobile display, video Preroll, and native advertising. The campaigns are optimized to drive relevant traffic to specific Army landing pages. Optimizations include ad networks utilized, creative assets and site level placements.
With multiple campaigns and local events in the market, Orange142 has assisted in serving out over 20,000,000 ad impressions, 50,000 clicks and over 900,000 completed video views!
Strategies Used
