The Challenge:
The U.S. Army sought to increase attendance at regional recruitment events through localized, targeted digital media campaigns.
To support these efforts, the campaign geofenced live recruiting events and complemented in-person outreach with digital advertising designed to encourage enlistment among young men and women.
The Win:
Orange 142 geofenced recruiting events and deployed a range of digital tactics, including mobile display, video pre-roll, and native advertising. These campaigns were optimized to drive qualified traffic to specific Army landing pages, with ongoing refinements to ad networks, creative assets, and site-level placements.
Across multiple campaigns and local events, Orange 142 delivered more than 20,000,000 ad impressions, 50,000 clicks, and more than 900,000 completed video views.
Strategies Used
- Programmatic Display
- Geo-Fencing
- Native Video
- YouTube Video Advertising
