The Challenge:
46 Branch Federal Credit Union looks to digital media for awareness and branding initiatives, as well as promotion of their low-interest loan programs throughout the year, and the challenge is that they are in a well-regulated industry.
Visions Federal Credit Union was looking for effective digital channels to complement the traditional advertising it runs throughout the year. With three states and 46 branches, there were many potential banking customers to reach to promote the Visions brand and advertise different loan programs throughout the year, including HELOC, Student Loans, and personal loans.
The Win:
Orange 142 strategizes with the client and their agency of record to develop comprehensive digital media campaigns throughout the year that are designed around specific product promotions, branding initiatives, and geotargeted regional ad programs. Each campaign targeted the most relevant audience to the product/service and optimized towards engagement with the supplied creative.
THE RESULTS
Visions Bank saw a marked increase in year-over-year loan applications and new memberships after initiating digital advertising programs.
All digital tactics continue to meet or exceed the industry average, drive engaged traffic to the Visions landing page, and grow their social media presence and followers.
Strategies Used:
- ConnectedTV
- Programmatic Display
- Email Marketing
- Facebook & Instagram
- In-Need Targeting
- Native Display
- YouTube Video Advertising
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