The Challenge:
46 Branch Federal Credit Union looks to digital media for awareness and branding initiatives as well as promotion of their low-interest loan programs throughout the year.
Visions Federal Credit Union was looking for effective digital avenues to complement the traditional advertising they run throughout the year. With three states and 46 branches, there were many potential banking customers to reach to promote the Visions brand and advertise different loan programs throughout the year including HELOC, Student Loans, and personal loans.
The Win:
Orange142 strategizes with the client and their agency of record to develop comprehensive digital media campaigns throughout the year that are designed around specific product promotions, branding initiatives and geotargeted regional ad programs. Each campaign targeted the most relevant audience to the product/service and optimized towards engagement with the supplied creative.
THE RESULTS
Visions Bank saw a marked lift in year-over year loan applications and new memberships after initiating digital advertising programs.
All digital tactics continue to meet or exceed industry average and drive engaged traffic to the Visions landing page as well as grow their social media presence and followers.
Strategies Used:
