The Challenge:
Visit El Paso utilizes Orange 142 for Social Media Management and Advertising
Visit El Paso was looking for an enterprise-level social media service to complement the social media outreach performed by their team. The organization wanted professional guidance on best practices, content development, content scheduling calendar, and wished to specifically grow their social presence with a NEW audience outside of locals and existing fan base.
The Win:
Orange 142 produced an ongoing content calendar featuring fresh social posts designed to encourage online engagement. Additionally, Facebook ads and boosted posts were developed to reach a 400-mile drive radius around the destination, but excluding the El Paso DMA.
Content Schedule
3- Facebook Posts per day
1- Instagram post per day
1- Twitter post per day
Ad Performance
4,956 New Facebook Page Likes
1,371 Clicks to El Paso Website
50,603 Video Views
Strategies Used:
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