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DMO Approach to Going Back to Market

DMO Approach to Going Back to Market

Orange142 is working with numerous destination marketing organizations that are looking at recovery and back to market strategies. Destinations Marketers are looking at a four pronged approach to post Covid-19 recovery.

  1. Inform & Educate
  2. Community Engagement & Participation
  3. Combat Misinformation
  4. Prevent Negative Impact for Travel

As States have begun to ease guidelines allowing some local businesses to reopen at a reduced capacity, destinations are beginning to shift towards a travel planning message.

Research on COVID-19’s impact on travel suggests while many have canceled upcoming travel plans, there is a pent up demand and people will be eager to travel again when the time is right. A typical trip planning cycle is generally close to 30 – 60 days. While it’s unknown how COVID-19 will impact this cycle, there will be a planning phase.

Download our full case study below to see how two of our tourism partners are looking at a return to proactive marketing. A popular beach vacation destination and a mountain getaway share their experience and process.

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