Facebook and Instagram have unveiled a new ad format to
drive engagement and web traffic for your brand. “Poll Ads” are a new way to
understand your audience’s sentiments and encourage engagement with your
business. Think of a question, two potential answers, place them on one of your
video ads, and your audience will be engaging in no time.
First, make sure you have a video to run. For now, the
platform only supports Poll Ads with videos. Next, you’ll need to be optimizing
towards one of the following business objectives: Reach, Brand Awareness
Objective, Traffic, or App Installs.
Now you’re ready to launch. Want to know which of your
products attracts the most attention? Would you like to see which of your
assets is most favored by college students in your region? Maybe you just want
your audience to vote for their favorite attraction in your city. Consider your
business goals and what insight you can gain from this tactic.
To be even more effective with Poll Ads, consider adding a
landing page to either of your survey answers. Your audience may be willing to
learn more about the product of their choice – adding a landing page will bring
your users one step closer to a conversion. Maybe they’re not ready to purchase
yet? Use your Facebook Pixel to retarget users who clicked on specific survey
answers or add them to a retargeting bucket for a later campaign.
Contact Orange142 for more information on how to implement Facebook Poll Ads and have stronger engagement with your target audience.
