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Orange 142 is Thrilled to Celebrate America's Newest National Holiday: Juneteenth!

Celebrate Juneteenth with Orange 142 as we honor diversity, equality, and progress in the digital advertising landscape. Join us in fostering inclusion and amplifying diverse voices. Happy Juneteenth!

Juneteenth Freedom Day
Orange 142 is Thrilled to Celebrate America's Newest National Holiday: Juneteenth!
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A Moment of Gratitude 

As a media company that belongs to a Black-owned family of brands, we can't help but feel gratitude to this country's African American community. Direct Digital Holdings (DDH) is the 9th Black-owned company to go public and the first in the digital advertising sector.

 

Moreover, DDH is extending its hand to others in the multicultural community, helping them thrive in the digital marketing and advertising ecosystems. This assistance benefits everyone, including the multicultural publishers DDH helps get up to speed in programmatic, the brands that want to reach their audiences in meaningful ways, and the consumers themselves who want their identities and cultures recognized and cherished. 

Juneteenth celebrates a long-awaited reckoning on slavery and honors the notion that all people deserve to live freely and in dignity. And while the Emancipation Proclamation officially ended slavery, we must remember that the first Juneteenth back in 1865 marked the start of the journey towards justice, not the end. We've seen critical milestones reached -- the Emancipation Proclamation, the overturning of Brown vs. Board of Education, and the Civil Rights Act of 1964 -- but we still have much to achieve.

 

The Power of Diverse Voices in an Interconnected World

In today's interconnected society, exposure to various perspectives is essential for growth and prosperity. Engaging with voices different from our own broadens our understanding of the world and cultivates empathy. This is why DDH prioritizes a diverse and inclusive work environment, which fuels innovation and allows us to serve our clients better.

 

Extending this commitment to the media landscape, we recognize the importance of a robust and diverse publisher community. Reaching multicultural audiences requires strong connections with publishers who understand and reflect these communities.

 

Colossus SSP, a sister company within DDH, is leading the way with its innovative Project Momentum initiative. This program provides invaluable education and operational support to creators and publishers of diverse backgrounds, equipping them to thrive in programmatic advertising. Our agency, Orange 142, leverages this expanded network to connect our partner clients with the multicultural audiences essential to your sustained growth and prosperity.

 

Investing in the Future

Juneteenth is a powerful reminder of the ongoing fight for equality and freedom. It's crucial to recognize that these rights, including freedom of the press, require constant vigilance. Here at DDH, we're proud to support Colossus SSP's efforts to equip diverse-owned publishers with the tools and skills they need to succeed in the digital advertising landscape.

 

By helping these publishers thrive, we honor Juneteenth's spirit while contributing to a more inclusive and equitable digital space. Progress is not inevitable; it requires conscious effort. That's why we champion diversity, uphold justice, and strive for a world where everyone has a voice.

 

Happy Juneteenth!

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